‘Cuties’ backlash: Here’s where Netflix cancellations were highest

{ object.primary_image.title }}

#CancelNetflix didn’t result in material cancellations—though subscribers in some U.S. states were more likely to unsubscribe than in other states. Earlier this month, Netflix debuted Cuti es, a film by French filmmaker Maïmouna Doucouré. The movie explores the life of an 11-year-old girl in Paris who is torn between her family’s conservative Muslim identity and Western culture’s sexualization of women. Doucouré won the world cinema dramatic directing award for the film when it premiered at the Sundance Film Festival in 2019. Read Full Story

More

How to watch Hamilton for free on Disney Plus: You can’t, and here’s why

{ object.primary_image.title }}

Hollywood may never be the same if the filmed version of the Lin-Manuel Miranda hip-hop musical is a massive hit for Disney’s still-young streaming service. In case you haven’t heard, at 3 a.m. on Friday, July 3, a filmed version of the culture-reshaping musical Hamilton is launching on Disney Plus, the streaming service that Disney launched to much ballyhoo last fall in an effort to take on Netflix in the streaming wars. Read Full Story

More

How Netflix is helping brands harness the power of interactive content

{ object.primary_image.title }}

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. More than simply allowing their viewers to choose whether their hero takes a dark path or not, the film also offered them a choice between a pack of Sugar Puff cereal and Kellogg’s Frosties. Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. Interactive content experiences are not just for …

More

How author Amy Tan makes her personal trauma universal

{ object.primary_image.title }}

The author of ‘The Joy Luck Club’ is known for unpacking facets of the Chinese immigrant experience and complex family dynamics in her work. Here’s how and why she does it. Listen to the latest episode of Fast Company’ s Creative Conversation podcast on Apple Podcasts , Spotify , RadioPublic , Google Podcasts , or Stitcher . Read Full Story

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6287, ajax_url='/api/hit/ajax/', hits='17')