The internet decimated creative industries. It’s coming for architecture, too

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So suggests Sweeten Founder Jean Brownhill, who thinks architects can save their industry by building their own platforms. Jean Brownhill is an architect and the founder and CEO of Sweeten , a service that matches people with major renovation projects to general contractors. She developed Sweeten while attending Harvard University’s Graduate School of Design as a Loeb Fellow in 2011 and is one of just 11 African-American female entrepreneurs in the United States to raise more than $1 million in venture capital. Here, she shares what she learned working as an architect at Coach, why architects should build digital platforms, and why creatives should “optimize for their obituary.” Read Full Story

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Interior design is a human right, not a luxury

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“I want black and brown boys and girls to grow up in spaces that inspire them,” says designer Kia Weatherspoon. Kia Weatherspoon is a former member of the U.S. Air Force, an advocate for design equity, and the owner of the design practice Determined by Design . Here, she spoke with Julia Gamolina, founder of the website Madame Architect , about her experience in the military, her brother’s incarceration, and why good interior design should be a standard for all, not a luxury for the few. Read Full Story

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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Best Ecommerce Platforms

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage. Despite all the risks, the brand now makes more than half a million dollars a year (averaging around $1,500 per day ). She built her online store using Shopify, one of the best ecommerce platforms on the market. However, there are a ton of different options to choose from depending on what you need. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce …

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JIGGY drives 69% of revenue with marketing automation

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30-second summary: Jiggy Puzzles founder and CEO Kaylin Marcotte started the direct-to-consumer company in November 2019 with the goal of reinventing the classic jigsaw puzzle for a modern audience while supporting creative talent. Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling. COVID-19 caused JIGGY to sell out of product and the one-person show had to engage customers during a pandemic without an inventory. JIGGY utilizes Omnisend’s automated workflows, such as welcome series and cart abandonment workflows, to generate 69% of their total email revenue through automation. “I wanted to spread the joy and relaxation puzzles brought me while reinventing the humble jigsaw puzzle and supporting emerging female artists,” …

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