The internet decimated creative industries. It’s coming for architecture, too

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So suggests Sweeten Founder Jean Brownhill, who thinks architects can save their industry by building their own platforms. Jean Brownhill is an architect and the founder and CEO of Sweeten , a service that matches people with major renovation projects to general contractors. She developed Sweeten while attending Harvard University’s Graduate School of Design as a Loeb Fellow in 2011 and is one of just 11 African-American female entrepreneurs in the United States to raise more than $1 million in venture capital. Here, she shares what she learned working as an architect at Coach, why architects should build digital platforms, and why creatives should “optimize for their obituary.” Read Full Story

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Interior design is a human right, not a luxury

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“I want black and brown boys and girls to grow up in spaces that inspire them,” says designer Kia Weatherspoon. Kia Weatherspoon is a former member of the U.S. Air Force, an advocate for design equity, and the owner of the design practice Determined by Design . Here, she spoke with Julia Gamolina, founder of the website Madame Architect , about her experience in the military, her brother’s incarceration, and why good interior design should be a standard for all, not a luxury for the few. Read Full Story

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Top 10 marketing-related AI thought leaders to follow

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30-second summary: AI can help marketers deliver better overall customer experiences across all digital channels. The key to success is in using it logically, ethically and in key areas where it can assist, save time and resource and help scale campaigns and performance. To gain a better understanding of the benefits to marketing it is best to build your knowledge from a wide range of perspectives to identify the best use cases. We look at 10 influencers worth following to get a good handle on how AI can and should effect the marketing sector. Adoption of Artificial intelligence (AI) is growing worldwide, with a recent IDC report identifying the ability to deliver a better customer experience, greater employee efficiency and accelerated innovation as the leading drivers for adoption. AI now powers marketing processes across the customer journey, from insights, search optimization and content marketing to personalization conversion optimization, predictive analytics, …

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The 3 Best Analytics Companies of 2020

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You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds. But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. Before you make this important decision, equip yourself with the information we’ve outlined in this article so that you can make the best choice for your needs. The 6 Characteristics That Make a Great Analytics Company When choosing the right analytics company to work …

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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Best Ecommerce Platforms

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage. Despite all the risks, the brand now makes more than half a million dollars a year (averaging around $1,500 per day ). She built her online store using Shopify, one of the best ecommerce platforms on the market. However, there are a ton of different options to choose from depending on what you need. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce …

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Prefab was supposed to fix the construction industry’s biggest problems. Why isn’t it everywhere?

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The Canadian company Bone Structure can produce zero net energy homes months faster than a traditional builder. But its challenges highlight the difficulty of disrupting the entrenched construction industry. Marc A. Bovet wanted to build a house, but when it came to the actual construction, he was overwhelmed with options. He had bought an empty lot and hired an architect to design a custom home in Montreal for his wife and four kids. He had all the permits and approvals, so he began looking for builders. When quotes started coming in, he was stunned to see that the highest estimate was almost twice as expensive as the lowest. Read Full Story

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