The Impact of COVID-19 on the B2B Exhibition Industry Continues to Worsen

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Having reported an all-time low for exhibition industry performance as a result of the COVID-19 outbreak, the Conference for Exhibition Industry Research (CEIR) has released the results of a new poll tracking the ongoing impact of the pandemic on the B2B exhibition industry. According to its findings, some 73% of exhibition organizers have canceled at… Read More » The post The Impact of COVID-19 on the B2B Exhibition Industry Continues to Worsen appeared first on Marketing Charts .

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The B2B Exhibition Industry Remained Grounded in Q3

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Third-quarter data reveals that 2020 continued to be a terrible year for the B2B exhibition industry. This is per findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw a decline of 98.1% over the same quarter in 2019. This decline in the CEIR Total Index — a measurement… Read More » The post The B2B Exhibition Industry Remained Grounded in Q3 appeared first on Marketing Charts .

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Exhibition Industry Sees Worse Performance in Q1 2020 Than During the 2008 Financial Crisis

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During the first quarter of 2020 and in the wake of the COVID-19 outbreak, some three-quarters (72.6%) of events originally scheduled for late March were cancelled. New data from the Centre for Exhibition Industry Research (CEIR) illustrates just how significant the impact of the pandemic has been on the exhibition industry. The cancellation of the… Read More » The post Exhibition Industry Sees Worse Performance in Q1 2020 Than During the 2008 Financial Crisis appeared first on Marketing Charts .

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Wake up call for content marketers, COVID-19 is still here

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30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak had a major impact on their marketing strategy. A Minor 15% of feel the pandemic will have a major long-term impact on their organization’s overall marketing success. Global content marketing is projected to decline 1.9% in 2020. Overall, marketing professionals tend to be overconfident and downplay the impact of this global crisis. Self-deception is defined by Wikipedia as “a process of denying or rationalizing away the relevance, significance, or importance of opposing evidence and logical argument. Self-deception involves convincing oneself of a truth (or lack of truth) so that one does not reveal any self-knowledge of the deception.” Savvy B2B marketers often have the reputation of being able to praise the products and services they are pushing regardless of their real value. But these days …

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Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic

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Some 4 in 10 B2B event organizers plan to hold a virtual event in 2021, according to a new report [download page] from the Center for Exhibition Industry Research (CEIR) on trends in the virtual event space. Based on a poll of more than 340 executives at organizations running or managing physical, in-person B2B exhibitions,… Read More » The post Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic appeared first on Marketing Charts .

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97% of B2B In-Person Events Originally Scheduled for Q4 Were Cancelled

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Data from Q4 2020 shows that the B2B exhibition industry did not see any relief from months of in-person event cancellations brought on by the continuation of the pandemic. This is per fourth quarter findings from the Center of Exhibition Industry Research (CEIR), which shows that their Total Index saw a decline of 98.3% over… Read More » The post 97% of B2B In-Person Events Originally Scheduled for Q4 Were Cancelled appeared first on Marketing Charts .

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B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19

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Almost 6 in 10 B2B companies (57%) in the US have reduced their marketing spend as a result of the coronavirus outbreak, according to a McKinsey study of 3,600 B2B decision-makers. But the changes to the B2B model are more significant and potentially longer-lasting than just a fall in marketing budgets. With social distancing in… Read More » The post B2B Decision-Makers Say Changes to Their Go-to-Market Approach Are Likely to Stick After COVID-19 appeared first on Marketing Charts .

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B2B turns to digital marketing in the wake of coronavirus outbreak

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30-second summary: Considering that companies allocate the largest chunk of their budgets to trade shows, even a moderate change in preferences is likely to translate into higher investment in web marketing. Figures published by data intelligence company PredictHQ indicate that in February alone, concerns about the coronavirus led to a 500% surge in cancellations and postponements of significant events. Assuming that many marketers will have some extra free time, especially those who will have to go into home isolation, they are advised to use it to review their online marketing strategy and redefine their marketing messages. Strengthening your focus on web marketing will enable you to maintain normality in these crazy days and will give you a competitive edge over competitors who are slow to react. Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake …

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