This California city banned the construction of any new gas stations

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Petaluma has decided it has enough gas stations to last until we transition to electric vehicles. In the California city of Petaluma, which covers less than 15 square miles, there are currently 16 gas stations. But there will never be another one, even if one of the existing stations goes out of business. The ones that are left also can’t ever expand the number of fuel pumps, either, though they can add electric charging stations and hydrocarbon pumps. City officials recently approved a permanent ban on new gas stations in a move that climate activists say is national first, and a crucial step towards curbing our reliance on fossil fuels. Read Full Story

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What should become of the place where George Floyd was killed?

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It’s more than just an intersection. It’s become a site of global importance. The intersection of 38th Street and Chicago Avenue in Minneapolis was a pocket of commercial activity in an otherwise residential area—a few busy bus stops, a gas station, a bodega on the corner. Now, it’s a makeshift memorial. Since the death of George Floyd there on May 25, and the subsequent protests it sparked in cities around the world, the area has turned into a hybrid space of activism, remembrance, tourism, and lawlessness. Read Full Story

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Walmart Plus is using your family-time guilt to get you to subscribe to its Amazon Prime rival

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The Walmart Plus launch campaign isn’t about what it does, but what it allows you to do. Last week, Walmart announced that it was launching a new subscription service called Walmart Plus that would give members such benefits as free same-day delivery, mobile scan-and-go (allowing you to scan items on your phone and check out through the app), and 5¢ savings per gallon of gas purchased at Walmart and Sam’s Club filling stations. Read Full Story

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Why pay equity should be top of mind during mass layoffs

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The CEO of Syndio explains how layoffs done wrong will only compound the problems in business, and in our society. As the COVID-19 pandemic has settled in across the globe, leaders at companies large and small have watched their business sharply plummet. Many are in the throes of swiftly acting to manage costs and either considering or enacting layoffs, usually as a last resort to keep a company solvent. Read Full Story

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Flawed, incomplete smartphone location data is being used to fight COVID-19

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Public health officials are turning to mobile location data to learn how the coronavirus is spreading. But researchers worry the data just isn’t accurate enough. For many years, the use of location data emanating from our mobile devices has been viewed in the context of privacy and civil liberties trade-offs. Many people have agreed to trade data showing where we are and where we’ve been in exchange for the convenience of finding the nearest gas station or getting the most relevant weather updates. Debates about the use of mobile location focused on the value of customized ads, big data business insights, or the sheer creepiness of our phones as location-tracking devices. Read Full Story

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Local SEO Tips for Electric Vehicle Charging Stations

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Posted by MiriamEllis Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines . Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting. Today, we’ll pull together our own set of EV charging station best practices — based on Google’s rules for similar enterprises — and throw a few free local search marketing tips into the trunk as well. How to handle your EV charging station Google My Business listings Whether you’re an owner, in-house marketer, or agency staffer who’s been tasked with promoting a fleet of EV charging stations online, having a presence in Google’s local search results — including local …

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These new gas pump warning labels remind you about climate change while you fill up

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Cambridge, Massachusetts is adding the labels to make sure drivers don’t forget the the environmental consequences of burning gasoline. A decade ago, when BP’s Deepwater Horizon drilling rig exploded and started spewing millions of gallons of oil into the Gulf of Mexico, a Toronto lawyer had an epiphany while sitting in traffic on a 14-lane highway and listening to a public radio station talk about the disaster. Read Full Story

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