The healthcare industry has embraced texting. Here’s one reason that should give you pause

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People ignore text messages when they come repeatedly. Even incredibly important ones. At first glance, the text message seems like the perfect reminder for just about anything. It’s an automated nudge, a way to say, “Hey, remember to do this thing right now.” And given the inundation of text messages and push notifications from every app and service imaginable, you’d assume they must work. Read Full Story

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Roommate sex in the time of coronavirus. Yes, it’s a thing

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New research from Match shows that most singles aren’t having sex during the pandemic. But those who are are loving the one they’re with. Surges in text messages and video dates have become a hallmark of romance in the time of COVID-19. But the pandemic has also wrought some changes in other behaviors. A new report from Match.com details the findings. And some may not surprise you. Read Full Story

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Businesses Most Likely to Use Text For Scheduling and Customer Support

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A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support. Companies’ preference for these and other use cases for texting generally aligns with how consumers prefer to be contacted via text, according to a report [download page]… Read More » The post Businesses Most Likely to Use Text For Scheduling and Customer Support appeared first on Marketing Charts .

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Why Resistbot partnered with Kind Snacks to promote the Equal Rights Amendment

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The new Equalitybot text-message service will enable Americans to text their support of the ERA ratification to elected state officials in two minutes or less. Back in 2017, Resistbot was created to help us all send our thoughts to elected officials , turning text messages into letters and faxes, and eliminating a whole lot of barriers to communication (time, effort) between citizens and politicians. Read Full Story

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Project LightSpeed: How Facebook shrunk Messenger down by 75%

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To make its iPhone messaging app run better—especially on older phones—Facebook rewrote it from the ground up. The new version is going live now. In August 2011, Facebook introduced Messenger, an iPhone and Android app that spun off the social network’s chat feature into a stand-alone experience. Meant to compete with texting plans from wireless carriers—and made possible by Facebook’s acquisition of a messaging startup called Beluga —the app was an instant hit . And it’s been an enduring one: Messenger hit one billion monthly active users in 2016 and was the world’s most-downloaded app in 2019, according to App Annie . Read Full Story

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Super Tuesday texts: How to give your Democratic candidate of choice a last-minute boost

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Peer-to-peer texting platforms make it easy to make a difference. Want to support your candidate on Super Tuesday? Senators Elizabeth Warren and Bernie Sanders have the most robust online texting platforms, called “peer-to-peer” texting: You simply follow a few minutes of instructions, and you can start sending text messages to voters online. Here’s how to sign up to help your candidate of choice: Read Full Story

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Reddit will now automatically connect potentially suicidal users with a hotline

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The social network is now automatically connecting its users with posts flagged for self-harm with the text-based suicide prevention hotline Crisis Text Line. Reddit has long been a favored platform for people in emotional distress, with the subreddit r/SuicideWatch dating back to December 2008. Now, the company is taking a more active role in helping struggling users. On Wednesday, Reddit announced it will now automatically send any user with a post flagged for potential self-harm a message with a link to the Crisis Text Line, a text-based suicide prevention hotline. Read Full Story

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The New Way to Chat With Your Visitors

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Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is …

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Signal should be protesters’ messaging app of choice thanks to new blur face tool

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The new version of Signal allows you to quickly and safely share images of protests without putting the protesters around you at risk of identification and retaliation. When it comes to privacy, there are some good messaging apps (Apple’s Messages, WhatsApp) and some bad ones (Facebook Messenger). But there’s only one truly great messaging app when it comes to privacy: Signal. Read Full Story

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