The Great CPC Hoax: Why Cost Per Click Doesn’t Matter for High-ROI Ad Campaigns

{ object.primary_image.title }}

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” My response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend. That’s the wrong approach. Instead, they should be concerned with what they’re going to get back in return. I know this sounds counterintuitive. However, I almost never worry about the Cost Per Click for keywords. In fact, I almost always ignore them. I’m going to show you why CPC’s don’t matter in many cases. I’ll show you how worrying about keyword costs can mislead you time and time again. Then, I’ll show what you should be analyzing to make sure you’re not leaving tons of money on the table. Why Cost Per Click Doesn’t Matter (and What to Analyze Instead) Each year, companies analyze the most expensive keywords in the country. These are typically competitive phrases in law or insurance and can cost as much $50 for just a single click. The insane thing is almost none of those clicks will turn into customers immediately. Instead, they’ll usually opt-into a form, first. That means you might have to front the bill for 50 or 100 clicks before someone ever converts. We’re talking thousands of dollars for a single customer. It makes sense on the surface; CPC ultimately determines how much you need to spend. WordStream , for example, always releases an annual update on Cost Per Click benchmarks across industries. The businesses I own are all software-related. But we work with clients across different industries. So it’s always interesting to look at these cost breakdowns. Average ecommerce CPC’s might only be around a dollar, while law might run up to around six dollars (these are higher than most Bing Shopping campaigns , which should be considered for e-commerce businesses as well). To be honest, though, I don’t obsess over costs, alone. The first reason comes down to what the study says at the top: Averages. Average CPCs don’t really mean all that much. Popular, generic terms aren’t usually all that expensive. Only a tiny percentage of the people who ever click on those will convert. Whereas, a more commercial long-tail keyword will be …

Read Full Article on Neil Patel

How Much Do Bing Ads Cost?

{ object.primary_image.title }}

If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Well, it depends. Advertisers only pay when a potential lead clicks on their ad . Because of this, you need to assess your budget in terms of cost-per-click (CPC) and the number of clicks. Let’s say you …

More

How Much Do Google Ads Cost?

{ object.primary_image.title }}

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month. Others need to spend several thousand dollars to see results. My intention with this article isn’t to give you a definitive answer to how much Google ads will cost your business because there simply isn’t one answer. Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive Ready to get clear on Google …

More

How to Use The Facebook Creative Hub

{ object.primary_image.title }}

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? You’re not alone. It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager. If you’re over throwing money at ads and not seeing your conversion rates improve, Facebook Creative Hub could be the answer to your woes. The platform is incredibly powerful for finding strategies the top brands are using and implementing them into your creative before you hit publish. By the time you finish reading this post, you’ll have a solid understanding of: What the Facebook Creative Hub is Why you …

More

How to Choose The Right Adwords Agency

{ object.primary_image.title }}

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 billion. Advertisers couldn’t afford to continue spending that much money on ads if they didn’t work. Google Ads are effective. What’s tough for many companies is choosing the right AdWords Agency. Managing Google Ads takes a lot of time, effort, and energy. Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Know Your Goals and Desired Outcomes Google Ads is a direct response …

More

How Much Do Instagram Ads Cost?

{ object.primary_image.title }}

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the budget you have to spend. Is Instagram advertising suitable for your business? Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Statista reports 33 percent of U.S. Instagram users are 25 to 34 years old. This Facebook-owned platform has over 1 billion active monthly users , so it’s certainly worth your consideration. 12 Factors That Affect the Cost of Instagram Ads Ready to move past building your Instagram following and try advertising? You’ll want to understand …

More

How Much Do Twitter Ads Cost?

{ object.primary_image.title }}

With an advertising audience of 353 million, Twitter is an ultra-effective free advertising tool. Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business . When used properly, these ads enable your brand to gain visibility and attract more followers, click-throughs, and app downloads. But how much do Twitter ads cost? Are they worth the cost? You’ll find it hard to find a definitive answer to this. Naturally, the cost of Twitter ads varies for every marketer. They’ll differ depending on the aims, strategies, types of ads you use, and the price you’re willing to pay per bid. The good news is that Twitter has advertising solutions available for all business sizes and budgets. I will explain the different Twitter advertising options below. These factors contribute to your Twitter ads costs …

More

A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

{ object.primary_image.title }}

As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them. If you’re totally new to Facebook, start with this Facebook Marketing Guide . Then come back to this post for a deep dive into advertising. In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more …

More

20 Secrets to Boost Your Facebook Organic Reach

{ object.primary_image.title }}

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

More

The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

{ object.primary_image.title }}

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Over the years, I have helped businesses grow from $0 to $1,000,000+ on the back of hardworking AdWords campaigns. But, I’ve also watched tens of thousands of dollars get flushed down the AdWords drain due to mismanaged campaigns. So let’s get down to it. Tie on your AdWords apron, grab a pen to write down the …

More

Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

{ object.primary_image.title }}

Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing search, shopping, and Dynamic Search Ads campaigns without any automated bidding strategies in place will be automatically migrated to Enhanced CPC. All ad groups and keywords will also be set to inherit bidding from their parent Campaign,” says the announcement . Migration timeline. The deadline for adjusting your campaigns is at the end of April. March: Manual CPC to eCPC migration begins April 5: New campaigns will no longer have the option of Manual CPC April 30: Any campaigns not yet using eCPC will be automatically migrated The details. If advertisers’ campaigns do not have a set automated strategy currently set up, they will lose access to manual bidding this spring. If you’re using …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=17213, ajax_url='/api/hit/ajax/', hits='5')