‘The Fight’ is a powerful documentary showcasing the ACLU’s work against the Trump agenda

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‘The Fight’ showcases the work of several ACLU attorneys as they attempt to curb Trump’s policies in the name of civil liberties for all. Not long after he took office in 2017, Donald Trump issued a travel ban targeting seven predominately Muslim countries. The order drew sharp criticism as well as immediate chaos when travelers from the targeted countries were detained across several airports. Read Full Story

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After Trump’s confusing Europe travel ban, stock markets are in for another wild ride

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Stock markets around the world have fallen as much as 8% on Thursday, and the worst could be yet to come. Last night President Trump shocked the public when he announced a 30-day travel ban to and from America from most European countries due to the coronavirus spreading across the world. Despite initially stating the ban was also on goods to and from Europe, Trump later clarified it was only on people. These are the major terms of the ban: Read Full Story

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How to Target Tourists Through Paid Ads

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The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers . It’s true. The tourism industry we know today was largely created by advertisers . Before the 1920s, travel was a luxury only available to the wealthy. However, with the introduction of paid vacation time in the 1930s, travel became part of regular American life. Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. These days, travel is more widely available than ever before. With high-speed trains, planes, and boats, you can travel anywhere in the world in a day’s time. However, modern consumers aren’t looking in print magazines to find travel inspiration. These days, if you want to talk to your biggest customers, you need to …

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Perspective: Why many programs targeting POC founders end up feeling predatory

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“The runaround we’re getting is not the same,” says founder Orion Brown, who started her company, The Black Travel Box, in 2017. In our third annual State of Entrepreneurship survey, Fast Company and Inc. asked nearly 400 founders to share their perspectives on the business landscape today. The respondents, who came from 15 countries, chimed in on a range of subjects, many of which revolved around their personal challenges and experiences . Read Full Story

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Why America has way more roads than it needs

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Traffic engineers often measure gridlock using an outdated standard that results in more roads being built than cities need. Luckily, there’s a promising new method, and it starts with mobile phones. The U.S., it is not controversial to point out, is a car-oriented country. A new report from the Brookings Institution explains this reality in stark numbers. On average, Americans travel about 21 miles per day. Every trip taken to work, to the store, to school, or to any other regular destination in the U.S. requires an average of about 7 miles of travel. The majority of this travel happens with a car. Read Full Story

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How Pinterest Story Pins Can Improve Your Marketing

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Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand. Story Pins allow you to offer more value to your followers, inspire action, and, more importantly, drive traffic to your website. This new feature will soon be commonplace on the platform, so here are some tips to help you get the most out of Pinterest Story Pins. What Are Pinterest Story Pins? Story Pins are the latest feature from Pinterest that allows brands to create …

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A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

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As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them. If you’re totally new to Facebook, start with this Facebook Marketing Guide . Then come back to this post for a deep dive into advertising. In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more …

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