5 smart tips to help you excel at remote performance reviews

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As a manager, awareness is an absolute key to running a successful operation with remote teams. Here are five things to consider. Performance management requires a lot of planning and attention, so that everyone in an organization can benefit from it, including employees working remotely. Now more than ever, leaders need to focus on adapting and altering their processes to fit a new normal of working from home. Read Full Story

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10 SaaS Tools For Sales

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There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year , and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools. Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before. However, there are so many SaaS sales tools available it’s hard to narrow down the choices. Let’s review some of the options. What Are SaaS Sales Tools? SaaS sales tools help companies function , manage their schedules, optimize their conversions, and keep their teams updated. Users of SaaS software download their cloud-based apps for business use. However, when you use SaaS tools, you don’t own the software …

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How COVID-19 should impact performance reviews

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When a team is remote, it can be harder to accurately measure activity and results. But that doesn’t mean regular feedback is less important. Whether it’s in a formal review or a simple weekly or monthly check-in with their manager, employees want more feedback on their performance. According to a Joblist study, nearly 60% of employees said getting feedback on a regular basis is very motivating. When a team is remote, however, it can be harder to accurately measure activity and results. Should performance reviews be put on hold during COVID-19? Read Full Story

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Why SaaS Brand Advocacy is More Important than Ever in 2021

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It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy For starters, consider the overwhelming push toward personalization. According to a Forbes article , 71% of consumers “feel frustrated when a shopping experience is impersonal.” 74% are displeased with websites that aren’t personalized. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. Personalization will continue to be expected in the years to come, and brands will have to figure out how to deliver it. In the SaaS industry, where every interaction is ideally tracked, the opportunities for personalization are enormous. Changes to Facebook’s algorithm a …

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How to Choose The Right Content Marketing Agency

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Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

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What is IaaS? How Does it Affect Your e-Commerce Site?

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Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store? Along with PaaS and SaaS , these acronyms describe the different ways businesses can use cloud technology, and choosing the right one for your e-commerce store can make a big difference. What IaaS Means for Your Website If you’re creating a website today, there’s a good chance it’s going to be hosted in the cloud. Very few companies maintain their own servers; instead, they rely on third-party companies to take care of many elements of their online presence. The distinction between IaaS (Infrastructure as a Service), PaaS (Platform as …

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