B2B Marketers Turn to Digital Advertising in Greater Numbers

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B2B marketers were prioritizing digital advertising as part of their 2020 strategy even before COVID-19 disrupted business as usual and forced marketers to shift even more of their focus onto digital. So, it’s not surprising that even amid the uncertainty the pandemic has caused, new data from eMarketer shows that B2B digital ad spending in… Read More » The post B2B Marketers Turn to Digital Advertising in Greater Numbers appeared first on Marketing Charts .

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Data Analytics and Digital Marketing Aren’t the Only Skills Valued for Today’s Marketer

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As marketing continues to shift more toward digital and the use of data to make key decisions, the desired skills of today’s marketers have also shifted. Nonetheless, there are some skills that remain essential to marketers despite technological advancements. Here’s a look at what skills senior marketers find important, per a new report [download page]… Read More » The post Data Analytics and Digital Marketing Aren’t the Only Skills Valued for Today’s Marketer appeared first on Marketing Charts .

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