Over the next few months, you are going to see a lot of updates in Ubersuggest , including new features. But before I dive into what I’m going to release soon, let’s first talk about the new Chrome extension . If you haven’t installed it, make sure you go and do so now … No more Neil’s face The biggest complaint we got about the extension was “my face” being in the search results. You know, that speech bubble that looked something like this… So, I removed it. I know you don’t like it based on the reviews , so I tried to leave it in as long as possible because it’s branding. Indirectly it keeps me and my agency top of mine so hopefully, it would eventually drive business. Link building You may have noticed that there is a little “U” symbol within your browser bar once you install …

A research scientist explains the difference between optimism and hope and why we need strategies to build the latter in 2021. The raging coronavirus pandemic, along with political turbulence and uncertainty, have overwhelmed many of us. Read Full Story

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything. Now, most blog comments contain the nofollow attribute in which they tell Google not to follow the link or drive any “SEO value” to that URL. But still, people still leave blog comments for the purpose of link building. So, over the past 7 months, I’ve been running an interesting experiment to answer the age-old question… Do backlinks from blog comments actually help rankings? Experiment rules First off, for this experiment, we used “domain score,” which is similar to domain authority. If …

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out , as of December 16, 2020 and while we do not have the December core update figured out completely, we thought we would pass on some interesting observations that we have made so far. What is a core update? Google makes changes to their search algorithms on a daily basis. A few times a year, they release significant changes to their core search algorithms and systems that are much more noticeable. In Google’s own words , core updates are, “designed to ensure that overall, [Google is] delivering on [their] mission to present relevant and …

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency …

Apps have been around for a while, but it remains a lucrative option. If you things correctly, that is.

And the roads could be even stronger than traditional roads, according to new research in the journal ‘Science of the Total Environment.’ The disposable masks you see every day have to go somewhere. Many, if not most, end up in a landfill. Researchers have developed a new material that turns all those masks into roads. Read Full Story

Content marketing enables B2B marketers to achieve many goals, and as time goes by more marketers are seeing the benefits of using content marketing successfully. The most recent B2B content marketing benchmarks report [download page] from the Content Marketing Institute (CMI) along with MarketingProfs and ON24 shows that more marketers report this year having achieved… Read More » The post B2B Content Marketers Getting More Successful in Building Credibility appeared first on Marketing Charts .