The clothes we wear are about to undergo a wild digital revolution

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The way clothing gets made has changed surprisingly little over the years. But new advances are adding intelligence and customization to the process. Imagine an article of clothing that could tell your washing machine how to keep its colors from fading. Imagine a piece of clothing that could warm your body in the winter and cool it down in the summer. Imagine wearing clothes that weren’t designed last year, or last season, but yesterday, in response to that day’s buying patterns. Imagine being able to fully customize every article of clothing in your wardrobe for the same cost as mass-produced items. Read Full Story

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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Are consumers finally sick of consuming? Here’s how brands can adapt

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What’s a business to do when customers find the concept of acquiring stuff distasteful? Is it finally happening? After decades of buying more clothes, shoes, books, furniture, sheets, toys, throw pillows, accessories, doodads, and thingamabobs than anyone could possibly need, have consumers gotten tired of consuming? We now produce 100 billion articles of clothing every year, for only eight billion humans. And developed countries are consuming more than their fair share of the world’s resources. Take America, which makes up only 5% of the global population, but consumes a quarter of the world’s energy. Read Full Story

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These brands will pay you to wear their clothes

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Can fashion brands convince you to be an outfit repeater? For decades, fashion brands have built their businesses on convincing customers to buy new clothes, racking up profits with each new purchase. But in new twist, fashion brands are persuading their customers to wear clothes they already own. Some are even paying them to do so. Read Full Story

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This artist turned old Allbirds sneakers into a beach chair

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Nicole McLaughlin is known for her upcycled designs. Now she’s made six unique creations that will be auctioned for charity. All this time in quarantine has forced many of us to clean out our closets. But what if you could turn the discarded clothing into beautiful objects? A new collaboration from Allbirds and Chinatown Market is designed to spur your imagination. Read Full Story

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How web-based AR can help retailers boost customer engagement and sales

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30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers. Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day . In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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