The business world needs more Leonardo da Vincis

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Growth-minded leaders at all levels of a company should adopt a learning growth mindset, just like the famous polymath. Leonardo da Vinci was both “whole-brain” and a humanist: a left-brain analytical scientist, a right-brain creative artist, and an individual profoundly empathetic toward humans and his natural environment. The recent health and inequality crises demonstrate that business can play an essential role in addressing the world’s challenges, and indeed, even before the spread of COVID-19, many corporations pledged to move away from focusing solely on maximizing shareholder profits in favor of a multi-stakeholder growth orientation. This humanizing growth shift presents an opportunity for leaders to step up and champion what we call “real growth”—sustained, long-term, inclusive growth—as the new normal. Read Full Story

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The dark side of marketing technology (martech)

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30-second summary: Complexity is an ongoing challenge. Martech’s proliferation of data and tools can be overwhelming, making it difficult to keep technology up-to-date and staff up-to-speed on how best to utilize the stack. Finding the right talent is another big pain point. A technical marketing landscape requires technical skills, but marketing still requires creativity, empathy, and humanity. Avoid the temptation to over automate. Balancing data with creativity is incredibly important, particularly in the post-COVID-19 marketing universe. Consumer behavior and sentiment can change in an instant, so messaging must be authentic, appropriate, and supremely human. Martech stacks tend to be underutilized, meaning companies are wasting money by not fully leveraging their martech. Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. Marketing technology (martech) touches every aspect of modern business, going far beyond the marketing department …

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Your brain wants you to take breaks between meetings. Outlook aims to help

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Microsoft’s research confirms that back-to-back meetings create stress and sap productivity. So it’s adding features to carve off some downtime. Recently, Microsoft’s Human Factors Engineering conducted an experiment. It involved 14 test subjects sitting through Microsoft Teams meetings concerning typical business tasks such as writing a marketing plan and planning office space. And the whole affair was intended to simulate real-world situations except for one thing: The attendees wore electroencephalogram (EEG) caps that allowed Microsoft to monitor electrical activity in their brains. Read Full Story

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This stunning dress can read minds

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Would you wear a dress that shows the world your innermost thoughts? Clothing is a terrible oversimplification of the person inside of it, whether someone wears the hautest couture or budget denim from Farm & Fleet. There are 86 billion neurons in the human brain, after all. Read Full Story

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