The Building Blocks of Consumer Trust in Brands

{ object.primary_image.title }}

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand has to do something wrong before they lose… Read More » The post The Building Blocks of Consumer Trust in Brands appeared first on Marketing Charts .

Read Full Article on Marketing Charts

3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know

{ object.primary_image.title }}

The way consumers feel about a brand in terms of trust, authenticity, and social responsibility, is having a growing impact on their purchase decisions. A new report [pdf] from Ipsos has found that while 73% of consumers are more likely to trust a brand they know, a similar proportion (70%) think that branding is an… Read More » The post 3 in 4 Consumers Say They’re More Likely to Trust a Brand They Know appeared first on Marketing Charts .

More

What Reasons Do Consumers Give for Loving Brands?

{ object.primary_image.title }}

About half (49%) of North American consumers say they “love” somewhere between 1 to 5 different brands, while some don’t love any particular brands at all. So, why do consumers fall in love with brands? A survey from Localytics aimed to find that out. As it stands out, brands that can make life more comfortable,… Read More » The post What Reasons Do Consumers Give for Loving Brands? appeared first on Marketing Charts .

More

COVID-related digital behaviors that won’t going away in 2021

{ object.primary_image.title }}

30-second summary: Market volatility and rapid shifts in consumer behavior will continue in 2021. The longer the COVID pandemic goes on the more ingrained digital behaviors become. Shoppers are buying more online and spending more when they do. Consumers are becoming more comfortable online experiences over with time. Taking in-store experiences and taking them digital is becoming more common. Search and market insights are becoming mission-critical for all marketers To say the last several months have been a roller coaster would be an understatement. This year has been one for the books as we’ve collectively experienced something no generation before us has: the impact of the COVID-19 pandemic on a constantly connected, technology-empowered population. We’ve run the gamut of emotional states and economic impacts. As brands and consumers alike prepare for our most unusual holiday shopping season yet, it’s become clear that we’re in this for the long haul. While …

More

How to craft a winning SEO proposal and avoid getting a silent ‘No’

{ object.primary_image.title }}

Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She …

More

How to craft a winning SEO proposal and avoid getting a silent ‘No’

{ object.primary_image.title }}

Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to start a great partnership. Filled with optimism, Sarah assigns her best colleagues to craft an insightful SEO proposal. They analyze the competitors, do the keyword research, take the organic opportunity into account, and form a unique strategy on how they can reach impressive results. The day of the presentation comes, and the e-commerce team gathers around, continuously nodding along with each slide. By the end of it, everyone feels excellent. Sarah is thrilled. Checking emails stopped being a chore for Sarah. She quickly scans all of them, looking for confirmation on starting the project. She …

More

Using the right data to understand consumer behavior

{ object.primary_image.title }}

30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. It is imperative for marketers to be thoughtful when choosing who they market to and how they drive outreach, and to be available to consumers who are in-market looking for guidance. Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run. Leveraging the right data has never been more important for marketers. COVID-19 has created a shopping environment unlike anything …

More

Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information

{ object.primary_image.title }}

Product reviews are a crucial way for companies to build consumer trust and to help customers make confident purchase decisions. According to recent research [download page] from Bazaarvoice, consumers seeking reliable information about a product trust consumer reviews most – but this is not to say that online shoppers don’t value subject matter expert (SME)… Read More » The post Here’s How Consumers Are Using Reviews to Find Trustworthy Product Information appeared first on Marketing Charts .

More

More Americans Say They Trust Info from TV Ads Than from Influencers

{ object.primary_image.title }}

About half of US adults say they trust the information they receive from reviews of products or services from other users or customers. This is per data from Ipsos that also shows that other sources of information do not amass the same degree of trust from consumers. The adults surveyed report that they have a… Read More » The post More Americans Say They Trust Info from TV Ads Than from Influencers appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=714, ajax_url='/api/hit/ajax/', hits='4')