These Are the Most “Intimate Brands” in the US During COVID-19

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Consumer loyalty is often influenced by how a brand responds during a crisis and without a doubt, the COVID-19 pandemic qualifies as just that. As such, brand agency MBLM has released an updated COVID study, ranking the top “intimate” brands in the US. As with its annual study, brands are ranked based on survey responses… Read More » The post These Are the Most “Intimate Brands” in the US During COVID-19 appeared first on Marketing Charts .

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Dos and don’ts of advertising during COVID-19

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Half of Australians (51 per cent) say it's okay for brands to continue advertising during the COVID-19 pandemic, according to research conducted by Dynata. And when asked which messages resonate most, almost half (47 per cent) said ads communicating how a brand is contributing to the needs of the crisis were among the most appealing.

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How to manage social media during Covid-19

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Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for their news. And in times of national and global emergencies, social media has a more important role than ever.

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Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year

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Building brand value that connects with customers, and retaining current customers, have been marketing objectives for CMOs during the COVID-19 pandemic, according to the latest report [pdf] from The CMO Survey. The study checks in with CMOs’ priorities during the pandemic and their assessment of the success of recent measures. In the January 2021 survey… Read More » The post Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year appeared first on Marketing Charts .

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Unruly’s survey reveals consumer behavior in the COVID-19 age

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30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with a new study – its first on this topic — that supplies data-points about how consumer behavior has changed in this age of the COVID-19 pandemic. The “ COVID-19 Consumer Survey ” is based on responses from 2638 consumers worldwide in late March, from what the company described as “accredited panel providers around the globe.” Usage up on all devices during COVID-19 “The vast majority of consumers still want to …

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