The Brand Takes Priority for CMOs

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CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this year. Here’s how marketing leaders are prioritizing capabilities and metrics right now. CMOs’ Most Vital Capabilities… Read More » The post The Brand Takes Priority for CMOs appeared first on Marketing Charts .

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Key Insights: Marketing technology industry August snapshot and CMOs’ plans

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30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. Top marketing technologies on marketers’ minds that will win wallet share. CMOs’ plans, strategic preferences, and intentions to give 2021 revenues that extra push. Will they explore beyond their existing markets? Find out what’s in store. All things new, exciting, and technology that happened at ClickZ this month Businesses are now acclimatizing as focuses shifted from surviving COVID-19 to co-existing with the pandemic. We’ve been tracking six-core marketing parameters and this week’s insights give you a quick snapshot of where the industry is headed and how CMOs plans are looking for 2021 growth. The marketing budget situation The market has been highly volatile due to the COVID-19 pandemic and following the global recession. Marketing …

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5 Points About CMOs’ Budgets Going into 2021

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Roughly 2 in 3 (68%) CMOs expect their martech budget to increase in 2021, despite the impacts of COVID-19 being seen elsewhere in budget decisions, according to Gartner’s latest annual CMO Spend Survey [download page]. Here are 5 key points about what CMOs’ financial priorities look like right now and heading into 2021. 1. Marketing… Read More » The post 5 Points About CMOs’ Budgets Going into 2021 appeared first on Marketing Charts .

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Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year

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Building brand value that connects with customers, and retaining current customers, have been marketing objectives for CMOs during the COVID-19 pandemic, according to the latest report [pdf] from The CMO Survey. The study checks in with CMOs’ priorities during the pandemic and their assessment of the success of recent measures. In the January 2021 survey… Read More » The post Almost 3 in 4 CMOs Say Marketing’s Importance Has Risen in the Past Year appeared first on Marketing Charts .

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CEOs Prioritize the Customer Experience, but not CMOs

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Customer experiences and customer relationships are top priorities for CEOs over the next few years, but CMOs are not seen as being crucial to these priorities, according to a recent study [download page] by IBM. In the survey of 3,000 CEOs across 50 countries and 26 industries, customer experience was a priority for all respondents,… Read More » The post CEOs Prioritize the Customer Experience, but not CMOs appeared first on Marketing Charts .

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

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30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks its first year. Marketers will need to strategize their ad spend and campaign designs mindfully as ad-free streaming will continue to reign in 2021. Top five priorities for C-suite will be – Improved productivity, risk management, the transition to digital platforms/technologies, improving customer engagement, and retaining top talent. 81% of CMOs stated to have a crucial impact on the C-suite’s marketing strategy conversations proving that they will take center stage in 2021 and the years to come. CMOs will be heavily responsible for marketing strategy (81%) and capturing new markets (67%) with a fair share of voice even in the product road map (39%). Consumers want to purchase from brands that align with their beliefs and are more conscious. In fact, organizations that better align consumers’ values are 2x as likely …

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Key Insights: Real marketing automation scares and CMOs distrust the data “silver bullet”

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30-second summary: We’re past Halloween but there are still many factors that give senior and mid-level marketers the creepy crawlies. List of exclusive, “burning” questions from our Marketing Automation Summit that give marketers the chills. By 2023, 60% of CMOs will slash the size of their marketing analytics departments in half. Even though there has been a stable three-year trend of CMOs prioritizing marketing analytics as a key enabler in supporting marketing strategy, what brings the daunting disappointment? Hint – There aren’t just “data silos” but also “perception silos” between the senior and mid-level. “The devil is in the detail”, let’s uncover it. We’re past Halloween but there are still many factors that give CMOs, their fellow senior, and other mid-level marketers the creepy crawlies. This week, we’re addressing them to help you move forward more effectively into the holiday season. Questions that give marketers the chills Our recent Marketing …

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CMOs Turn to Social Media During COVID-19

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Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report [pdf] from The CMO Survey shows that CMOs are allocating more of their marketing budgets to social media. The May 2020 survey of more than 270 top… Read More » The post CMOs Turn to Social Media During COVID-19 appeared first on Marketing Charts .

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Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

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Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for two-fifths of CMOs around the world, understanding what consumer behaviors… Read More » The post Biggest Challenge for CMOs? Understanding Consumer Behavior Changes appeared first on Marketing Charts .

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These Are Marketers’ Top Organizational Priorities Right Now

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This year will see global CMOs prioritizing the expansion of marketing automation and data analytics, as well as applying strategic marketing depth across all functions. This is per a report [download page] from CMO Council and Chief Outsiders. Some 61% of the 150 CMO Council members surveyed say that one of their top organizational development… Read More » The post These Are Marketers’ Top Organizational Priorities Right Now appeared first on Marketing Charts .

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