The Biggest SEO Trend You’re Ignoring

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The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it. Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been. So, what do you think it is? Well, I’ll give you a hint… My traffic per region Let’s look at my SEO traffic in a few different regions. Here’s my traffic in the United States over the last 12 months: Now here’s my traffic in the United Kingdom: And here are the stats for Canada: And Australia: You can see that they have all increased, but not enough to cause the big spikes. Now let’s look at some of the international markets we have been focusing on over the last few years. Here’s Spain: Here’s India: And here is the first international market we expanded to, Brazil. As you can see, the international markets are growing at a much faster pace, especially Brazil. But that is because we have been focusing on our SEO in Brazil more than any other country (outside of our main English markets). Why you may ask? Because a Google employee told me to The most vital SEO lesson I learned came from a friend at Google , but they didn’t tell me anything that was really a secret… They told me that the majority of the searches on the web aren’t done in English, they are done in other languages. And in the English markets, everyone is competing, which means tons of sites and content from Google to choose from when it comes to determining which site should rank number 1 for any given keyword. But the international markets are the opposite. There is a lot of demand but not enough sites for Google to choose from when it comes to rankings. So even though there are tons of algorithm updates and SEO is becoming more difficult, it isn’t always the case with many international markets. And the graphs above show it. As you can see, I’m getting huge traffic growth in those regions. So, …

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30 Lessons After 30 Million SEO Visitors

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As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting . What’s funny, though, is I barely look at my traffic, even as Google continually rolls out algorithm updates . I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? Well, it’s because I’ve learned some hard lessons over the year… mainly because I’ve made a lot of mistakes. So today, I wanted to share them with you so that you can learn from my mistakes… so here goes: Lesson #1: Don’t obsess over rankings, obsess over conversions I used to check my rankings every single day. Literally. On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. That’s all I cared about back in the day… …

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

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It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses our suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. Opportunity #1: Help others selflessly My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening. When I …

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13 Amazing Free Chrome Extensions For SEO

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Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your SEO. What’s beautiful is that when you combine them all, you’ll have everything you need. So here goes. Extension #1: Keyword Surfer It doesn’t matter if you use Ubersuggest, Ahrefs, or SEMrush… there is one thing that all of those tools have in common. You as a user have to keep going back to them to get the keyword data you need. Wouldn’t it be easier if you can get …

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Ubersuggest Chrome Extension 2.0: The Ultimate Keyword Research Tool

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Please note: Once you install the extension, all you have to do is go to Google and perform a search. That is where you’ll see data. I promised that I would release a new version of the Ubersuggest Chrome Extension today, and now it’s out. You can go here to install it . If you are wondering what’s new… well, let’s just say the changes have made keyword research much better and a lot easier. And on top of that, later in this post, I’ll even give you a sneak peek at the new changes that we are making to the extension that will be released within 30 days. So, what’s new? Who says keyword research should be limited to Google? What most people don’t know is that YouTube is the second most popular search engine and has been exploding. On top of that, Amazon is the largest e-commerce site …

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The Future of Ubersuggest

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* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day. I didn’t mind it because that’s life and I needed the money. At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business. But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if …

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How to Spy on Your Competitor’s SEO in 60 Seconds

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Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. 🙁 Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them… Introducing the new Ubersuggest Chrome Extension I’m going to show how to spy on your competitor’s SEO and outrank them, but first, you need to install the Ubersuggest Chrome Extension . It’s quick to do and it’s free. Once you install it, I want you to head to one of your competitor’s websites and click on the “U” in your Chrome toolbar. When you click on it, you’ll …

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How to Build Links Using Google Alerts

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Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools . No, I’m not talking about the ones you already use like Google Search Console and Google Analytics … They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them. And today I am going to show you how you can build links using Google Alerts . What is Google Alerts? As the saying goes, if it isn’t on Google, it doesn’t exist. Google is the most popular search engine in the world. Their database contains hundreds of billions of web pages and is over 100,000,000 gigabytes in size. Because of their massive size, they are able to crawl web pages more frequently than any SEO tool including my own, Ubersuggest . This …

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Hreflang: A Beginner’s Guide to Targeting Languages and Regions

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Tapping into new audiences is an incredibly effective way to grow your website traffic. If you’re expanding your business globally, you may have already considered translating your website into different languages. It can be a great way to monetize your content or sell to people outside your local area. It’s an exciting thought, but it’s not quite as simple as just hiring someone to translate your website’s pages. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content . Consider the experience of your reader, too. Imagine how quickly they’d leave a site that offers prices and shipping details in the wrong currency or language. There’s a huge opportunity to grow your business by attracting people in different geographical or language areas, but there is a specific way to guide new …

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Google’s May 2020 Core Update: What You Need to Know

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On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings. Now the real question is, what happened to your traffic? If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for …

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The Fastest (and Cheapest) Way to Beat Your Competition

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If you want to outrank your competition, what do you do? First off, you need to keep track of everything they are doing. From their rankings to the content they are writing to even the links they are building and the keywords they are targeting, understanding what they are up to is key. And after you figure out their strategy, you need to write more content, build more links, and optimize your site. Or you can hire an SEO agency , but most of us can’t afford that. There must be a better way, right? Well, over the next 60 days, I am going to make life easier for you with a major upgrade to Ubersuggest . Here’s what I am thinking of doing, which would make it easier for you to outrank your competition. Competitor analysis First off, I’ve learned that many people don’t know who their competition really …

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