The “Big 5” Streaming Services Accounted for 83% of OTT Streaming Hours in April

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The “Big 5” OTT streaming services saw less growth in hours per household between January and April this year than the next 5 biggest services. But the figures in a recent study [download page] by Comscore shows that while there’s potential for growth among mid-range OTT services, the smaller services are struggling to gain reach.… Read More » The post The “Big 5” Streaming Services Accounted for 83% of OTT Streaming Hours in April appeared first on Marketing Charts .

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Comscore’s new trends report reveals significant spike in US OTT usage

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30-second summary: Comscore’s 2020 State of OTT report looks at Covid-19’s impact on OTT usage and provides an overview of current CTV/OTT trends in the U.S. OTT consumption spiked significantly from February to March of this year, based on average daily streaming hours per household. The “Big 5” streaming services which include, in order of volume, Netflix, YouTube, Amazon Video, Hulu, and Disney+ together accounted for 83% of OTT streaming hours in April 2020. The most significant jump in CTV usage was with smart TVs, which reached about 37% of households in April 2018 versus 51% in 2020. According to the IAB’s digital video glossary, the umbrella term for TV that’s connected to the internet is “ Advanced TV .” Per the IAB, advanced TV is “any television content that has evolved beyond traditional, linear television delivery methods.” There are two common terms associated with ATV that we’ll address in …

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US Passes 75 Million Paid Music Streaming Subscriptions

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Streaming’s growth is not letting up. In 2020 streaming accounted for 83% of the $12.2 billion in total US recorded music industry revenues. Indeed, on the back of 13.4% year-over-year growth, streaming music revenues reached $10.1 billion in 2020 as paid subscriptions continued to expand, per the Recording Industry Association of America (RIAA) year-end revenue… Read More » The post US Passes 75 Million Paid Music Streaming Subscriptions appeared first on Marketing Charts .

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?

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Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters (72%) of that time with streaming services was spent with the Big 4 services:… Read More » The post The Big 4 Dominate Streaming Video Time. What Can New Entrants Do? appeared first on Marketing Charts .

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7 expert tips to live-stream like a pro—and boost customer engagement

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A live-streaming service CEO lays out the do’s and don’ts of elevating your brand with the rapidly growing marketing tool. As lockdowns and social distancing disrupted business as usual, many companies searching for new revenue streams and opportunities for customer engagement tried their hands at live-streaming for the first time, fueling 45% growth in the sector between March and April. Read Full Story

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

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30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people. Pinterest is popular for holiday season shopping and planning as people begin here before any other search engine. Dive in to discover all of the insights! Although “hand sanitizers” are still one of the top searches, people are already digitally planning their holiday season. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. Shape of the global digital landscape As of April 2020, …

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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Streaming hits new milestone, accounts for nearly 80 percent of US music revenue in 2019

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Oddly enough, revenue from vinyl was up a whopping 19% in 2019, too. The Recording Industry Association of America (RIAA) has released a report examining music sales trends for the full 2019 calendar year. The report, as noted by Variety , shows that U.S. revenues of recorded music grew by 13% to $11.1 billion last year. The driver of that growth? Streaming music services. Read Full Story

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

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30-second summary: Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks its first year. Marketers will need to strategize their ad spend and campaign designs mindfully as ad-free streaming will continue to reign in 2021. Top five priorities for C-suite will be – Improved productivity, risk management, the transition to digital platforms/technologies, improving customer engagement, and retaining top talent. 81% of CMOs stated to have a crucial impact on the C-suite’s marketing strategy conversations proving that they will take center stage in 2021 and the years to come. CMOs will be heavily responsible for marketing strategy (81%) and capturing new markets (67%) with a fair share of voice even in the product road map (39%). Consumers want to purchase from brands that align with their beliefs and are more conscious. In fact, organizations that better align consumers’ values are 2x as likely …

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Americans spent over 123 billion minutes streaming video content in just one week

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30-second summary: Nielsen releases eye-opening statistics about the trends in the on-demand video landscape including a spike in viewership of ad-supported streaming. COVID-19 and its associated lockdowns and social distancing rules initiated an unprecedented period of streaming TV consumption and the change appears to be permanent. Video streaming in “streaming-capable” homes was up 16% overall compared with last July. The time spent watching “other” platforms (e.g., not the SVOD big 5: Netflix, Hulu, YouTube, Amazon Prime and Disney+) increased by 16.3 billion minutes. Ad-supported video on demand (AVOD) services are contributing to an increase in digital ad spend in a big way. Nielsen recently predicted that digital media spend would rise to $500 billion globally by 2023 with digital video ads likely comprising a big chunk of that. Watching AVOD content helps consumers control the cost of streaming content, with nearly 50% of Americans watching ad-supported video content, up from …

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