The Big 4 Dominate Streaming Video Time. What Can New Entrants Do?

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Streaming video is now taking up a considerable chunk of the time people spend in front of their TV screens: viewers within OTT-capable households now spend about one-fifth (19%) of their viewing time streaming, per recent data from Nielsen. Almost three-quarters (72%) of that time with streaming services was spent with the Big 4 services:… Read More » The post The Big 4 Dominate Streaming Video Time. What Can New Entrants Do? appeared first on Marketing Charts .

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Adapting to the new normal: Video content strategy after COVID-19

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30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

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US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video

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A full 85% of Hispanics in the US listen to audio content online, with the majority (90%) using digital audio platforms or services to stream radio or music. And, with a recent report [download page] from H Code revealing that more than 4 in 10 US Hispanics spend more than 5 hours per week listening… Read More » The post US Hispanics Spend As Much Time Listening to Digital Audio as They Do Watching Digital Video appeared first on Marketing Charts .

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

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Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virtual presentation this year. To watch his and our other amazing speaker presentations, you can purchase access to the 2020 video bundle here . Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can't tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to …

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How Much Are Consumers Willing to Spend on SVOD Services?

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About three-quarters (74%) of US households now have at least one subscription streaming video service. As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such services? Here’s what a recent survey [download page] from The Trade Desk… Read More » The post How Much Are Consumers Willing to Spend on SVOD Services? appeared first on Marketing Charts .

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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17 ways PPC can help your business survive economic crisis

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People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill orders due to supply chain disruptions or shipping challenges. Dynamics shift daily, if not hourly. Now some good news: Search marketing is adaptable, measurable, and when done correctly, cost effective. Even with shifting data models, PPC pros can use timely trends to guide strategic decisions. COVID dashboards Tinuiti has created a useful dashboard that provides a look at trends in paid Facebook media since the pandemic took hold. It requires you to sign up (free, with your email) and offers insights into media spend by key verticals. Tinuiti advertising spend tracker shows changes in ad spend week over week and month over month. The dashboard is regularly updated with week-on-week …

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

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It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses our suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating. It’s why I decided to change Ubersuggest and make it more free to help small businesses out. Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities. Opportunity #1: Help others selflessly My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening. When I …

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How to Create 10x Content — Best of Whiteboard Friday

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Posted by randfish Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven't seen previous Whiteboard Fridays where we've talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there's just so much in our streams and standing out is so hard, we can't just say, "Hey, I want …

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