The Arctic hasn’t been this warm for 3 million years

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This could mean big changes to the rest of the planet. Every year, sea ice cover in the Arctic Ocean shrinks to a low point in mid-September. This year it measures just 1.44 million square miles (3.74 million square kilometers)—the second-lowest value in the 42 years since satellites began taking measurements. The ice today covers only 50% of the area it covered 40 years ago in late summer. Read Full Story

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The Amazon rainforest could disappear within our lifetime

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When ecosystems reach a tipping point, they can deteriorate rapidly and suddenly. The Amazon rainforest—the world’s largest rainforest, covering more than three million square miles—has been under threat from deforestation and exploitation for decades. But scientists now think that the damage done to the forest could be fundamental. A new study looks at how quickly the largest ecosystems in the world could be lost after they reach critical tipping points. The larger the ecosystem, they found, the faster it can change. And the Amazon could reach that tipping point and disappear within 50 years. Read Full Story

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The world lost enough trees to cover Pennsylvania last year—but some countries are reversing the trend

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Losing 29 million acres of tree covering is devastating for the planet, but the success in some places points to lessons on how to combine national and corporate policy to help curb the problem. Last year, the world lost trees covering more than 29 million acres, an area roughly the size of the entire state of Pennsylvania. Around a third of the trees were in mature tropical rainforests, where the equivalent of a soccer field’s worth of primary forest was lost every six seconds. But there are also early signs that some efforts to stop business practices that drive deforestation might be working. Read Full Story

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These Brands Enjoyed the Best ‘Buzz’ in 2019

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When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking first whether respondents have heard of the brand at… Read More » The post These Brands Enjoyed the Best ‘Buzz’ in 2019 appeared first on Marketing Charts .

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Alternative meat and dairy companies are raking in investment dollars

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While total VC funding is down because of the pandemic, money is pouring into plant-based and alternative meat and dairy startups. Last week, the Swedish oat milk brand Oatly announced that it had raised $200 million from investors like Blackstone Group and Oprah Winfrey. The prior week, Perfect Day, a company that makes lab-grown ingredients for dairy-free products, including a very realistic version of ice cream , raised $160 million . Earlier in the year, Impossible Foods raised half a billion dollars. A long list of other companies have also raised money during the pandemic, from MycoTechnology, a company that uses a mushroom platform to ferment protein, to Blue Nalu, which is making seafood in bioreactors. Read Full Story

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Bill Gates just invested in this company that grows palm oil in a lab—not the rain forest

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The destruction of rain forest to make room for more palm oil production is one of the leading causes of climate change. C16 Biosciences wants to offer companies another source. On a typical trip to the grocery store, you probably buy at least one product made with palm oil, which is found in everything from shampoo and detergent to pizza dough, ice cream, and instant ramen. It’s the most widely used vegetable oil in the world, with 75.7 million metric tons of production expected globally each year. And despite commitments from food companies to improve sourcing, it’s still a major driver of deforestation as palm oil plantations continue to cut and burn down tropical forests to make more room to grow oil palms. Read Full Story

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