FUTURELIGHT is soft, breathable, and waterproof—and made of 90% recycled materials. One of the North Face’s best innovations was thought up in the Rocky Mountains. Fitting, right? It started when TNF athlete Andres Marin and Global GM of Performance Sports Scott Mellin were out hiking, and consistently taking off and putting back on layers as the weather changed. “You’re forced to adjust all day to stay warm and dry without sweating or overheating when the sun comes out,” Mellin says. “It can be time-consuming—and at times unsafe. At the end of our climb, Andres turned to me and asked ‘Wouldn’t it be great if we didn’t have to take off our shells?'” Read Full Story

As environmental conditions kill old trees and make it harder for new trees to survive, we may never see forests like we had before. And that, in turn, creates a new set of environmental problems. Anyone who has stood at the base of a redwood or visited Sequoia National Park knows the beauty of giant, old trees. But future generations may not get to experience that same sense of wonder. We’ve already lost a minimum of 30% of the world’s old-growth forests since 1900, and as trees face a host of environmental threats, their forests may be made up exclusively of younger, shorter trees. Read Full Story

California’s Santa Clara County will start giving cash to people transitioning out of foster care $1,000 a month to help them meet adulthood and its financial challenges—and hopefully serve as a gateway to a larger UBI program. In California, foster youth are able to stay in care until they turn 21. “At 21, you’re on the street, you’re emancipated,” says Supervisor Dave Cortese, one of Santa Clara County’s five elected supervisors. At that point, the transition into adult life can be tough. “Not to stereotype,” Cortese says, “but traditionally, it’s a cohort that would be overrepresented in clinical mental health problems, homelessness, and food anxiety.” A study conducted among transitioning Midwestern foster youths showed that 29% of the individuals had become homeless by age 23 or 24. Read Full Story

Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? You’ll find the answer to that question and more in this guide. The 5 Top Amazon Marketing Companies in The …

When ecosystems reach a tipping point, they can deteriorate rapidly and suddenly. The Amazon rainforest—the world’s largest rainforest, covering more than three million square miles—has been under threat from deforestation and exploitation for decades. But scientists now think that the damage done to the forest could be fundamental. A new study looks at how quickly the largest ecosystems in the world could be lost after they reach critical tipping points. The larger the ecosystem, they found, the faster it can change. And the Amazon could reach that tipping point and disappear within 50 years. Read Full Story

Across all countries, just over half of consumers are using Amazon and search engines as their starting point for inspiration, according to the Future Shopper 2020 report.

Our analysts uncovered the 3 key attributes that help keep these companies successful and the CRITICAL points of data you need to start implementing today.

If firefighters have a totally accurate picture of what will burn, they can predict how fires will move—and work to prevent them from exploding ahead of time. If you zoom in on a new map of California, you’ll start to see that the fields of green that represent the forest are actually made up of individual green points, and each point represents a real, individual tree. The tool, called the California Forest Observatory , uses AI and satellite images to create an ultradetailed view of the state’s forests—aiding work to prevent the type of catastrophic megafires that the state is experiencing now. Read Full Story

Museums will not solve the complex problem of climate change, but they might set a powerful example for how to survive, and even thrive, in the Anthropocene. When Victorian tea-merchant Frederick Horniman was looking to build a new home for his extensive collection of natural and cultural artifacts, his own back garden offered the perfect spot. Situated on one of the highest points in London, Surrey Mount—the Horniman family home—enjoyed commanding views across the city. The surrounding area of Forest Hill was a thriving suburb, and Horniman sought to “bring the world” to this growing community by making his collection accessible to everyone. Read Full Story

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. Only a few sellers make a great income on the platform. Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues? By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform. Know Your Goals and Desired Outcomes A marketing agency won’t re-invent your store on Amazon. They’ll work …