The Advanced Guide to Facebook Watch

{ object.primary_image.title }}

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook Watch Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. In 2019, Facebook’s head of global creative strategy Rick Van Veen told Variety , We’re still figuring it out and learning. When you start a new platform, you’re going to have to throw a bunch of stuff at the wall and see what works and what doesn’t. Scripted Content Facebook’s scripted content can be found under the Show tab. This section is where they’ve entered the ring with the likes of Netflix, Apple+, and Hulu. Here, users can find everything from comedies to critically acclaimed dramas to reality and talk shows. “Red Table Talk,” for example, is a popular show starring Jada Pinkett Smith, where she brings on guests to discuss sensitive topics such as divorce and gender identity. Meanwhile, Mike Rowe of “Dirty Jobs” fame stars in “Return the Favor,” which won a Daytime Emmy. However, they’ve recently scaled back on their scripted content, canceling some of their popular shows in favor of live and sourced content from brands and users. Live Content Facebook Live predates Watch by a year. When Watch launched, however, Live was bundled in with the rest of the video content. Types of videos on Live range from U.S. Senate committee hearings to live author readings and skiers showing off their tricks. Small businesses have also rushed to Live, creating events and classes to increase revenue. Music Videos In August 2020, Facebook launched …

Read Full Article on Neil Patel

What Facebook Watch Means for Marketers

{ object.primary_image.title }}

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video . Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators. How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. What Makes Facebook Watch Different From Other Streaming Services? The streaming video space is undeniably crowded, so Facebook had to find a …

More

20 Secrets to Boost Your Facebook Organic Reach

{ object.primary_image.title }}

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

More

5 Unique Marketing Features of Vimeo

{ object.primary_image.title }}

Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. Does Vimeo have any marketing potential, and is it right for your business? Or is it just another platform that will suck your time and offer no returns? Here’s what you need to know to figure out if Vimeo is right for you. What is Vimeo? Vimeo is a video-sharing platform that provides businesses and professionals with the tools they need to make, share, and market …

More

9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

{ object.primary_image.title }}

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm . 70%. That number is huge . To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube. The YouTube Algorithm’s Evolution What began as a venture capital-funded technology startup in 2006 is now our go-to spot for …

More

How to Use Hashtags on YouTube

{ object.primary_image.title }}

Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of …

More

Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

{ object.primary_image.title }}

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money. They can actually be very helpful. However, it’s time to stop thinking mobile ads are only good for increasing conversions. I’m going to tell you why that’s the case. And then I’ll show you how to start doing that. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see …

More

How to Create and Use Facebook Polls

{ object.primary_image.title }}

Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like: Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement) Help you beat the newsfeed algorithm without ads Foster a strong sense of community around your brand In this post, you’ll learn all the different ways you can create polls on Facebook, how to use them effectively, and how polling your audience can help your business grow. How to Create Facebook Polls Gone are the days you could create a Facebook poll from your Newsfeed or timeline. At the moment, the only way you can share a poll is on a Facebook Group, a story, an event page, …

More

How to Double Your YouTube Subscribers (Without Buying Them)

{ object.primary_image.title }}

Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

More

How to Engage Your Audience with Live Streaming

{ object.primary_image.title }}

Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

More

How to Generate Leads From YouTube Live

{ object.primary_image.title }}

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=12616, ajax_url='/api/hit/ajax/', hits='8')