The 6-Step Guide to Make Your Mobile Site Load Faster

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Your users expect your site to load fast. If it doesn’t, you could lose a ton of traffic. How fast, you ask? Some research suggests that if a page doesn’t load in the literal blink of an eye , people could lose interest. That’s about 400 milliseconds. Just a one-second delay can reduce customer satisfaction by 16 percent and one in four visitors will abandon a site if it takes more than four seconds to load . Not to mention the mighty Google says site speed is a ranking factor for mobile sites. So if your site isn’t fast, both your audience and Google will think poorly of it. You’ll lose visibility and traffic. So, how fast is your site? Because if it takes longer than one or two seconds to load, you’re losing traffic right this moment. It’s okay if your site is slow. There are steps you can take to make it faster to ensure you don’t let a single visitor slip through your fingers. Here’s how. Step 1: Test Your Mobile Site Speed Before you do anything else, you should test how fast your mobile site really is. You might think it loads just fine, but it could be slower than you think. One of the best mobile tests is from Ubersuggest . Here’s how it works: Step #1: Enter Your URL and Click “Search” Step #2: Click “Site Audit” in the Left Sidebar Step #3: Scroll Down to “Site Speed” This is where you’ll find the loading time for both desktop and mobile devices. This shows that my site’s mobile loading time is 2 seconds, which is an “excellent” score. It also tests speed related to six key elements of your website: First Contentful Paint Speed Index Time to Interactive First Meaningful Paint First CPU Idle Estimated Input Latency If your site speed is excellent, you shouldn’t have any concerns. But if there’s room for improvement, don’t wait to take action. Every additional 0.5s it takes to load your site increases the percentage of visitors that will leave. I’m going to address the most common causes of slow mobile sites and explain what you can do to improve yours. Step 2: Perfect Your Mobile Site Design Think back to when you designed your site. Did you have mobile devices in mind? I’m guessing you didn’t. (If you did, give yourself a pat on the back.) If …

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Why Site Speed Still Matters (Revisited)

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Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird). But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies (the more immediate factors in obtaining rankings), they risk devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. No content or channel initiative works without infrastructure (i.e. fast websites) and analytics. They are foundational to digital marketing success. Content marketing is undeniably effective at getting sites to rank in search engines, which might satiate a client’s curiosity about what …

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Google’s New Algorithm: Page Experience

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Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it? Page Experience In Google’s own words, here is what it means… The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with …

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7 Ways to Measure Your Website’s UX

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User experience (UX) is an essential element of website design and management, and it might impact more than you realize. What happens when someone lands on your website for the first time? Does it load quickly ? Can they tell they’re in the right place? Is it easy to figure out what to do next? UX refers to the human experience of using your website. Which might leave you wondering how do you measure UX? Why It’s Important to Measure UX Website users are potential customers. Their ability to navigate your website becomes their experience and their impression of your company. What do you think happens when a customer visits your website and can’t find the answer to their question? What if they can’t figure out how to check out of your online shop? Whenever a user struggles to use your website, they might decide it’s not worth the trouble. …

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

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Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as …

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The Most Important Reasons to Use a 302 Redirect

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Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts? I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to direct them to a new page for a short period. Simple enough, right? The problem is using the wrong redirect can significantly impact SEO and user experience. This is why getting the redirect right is crucial to your overall digital marketing strategy . So what’s the difference between the types of redirects, and when should you use a 302? Here’s what you need to know. What’s the Difference Between a 302 Redirect and 301 Redirect? A 302 redirect is an HTTP response status code that tells search engines a page has moved, but only temporarily. …

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Best WordPress Cache Plugin

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Three seconds. That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. What’s worse, a one-second delay in page response can cause a 7% reduction in conversions. You’ll end up losing 40% of your website traffic, out of which 80% of these people won’t return—ever. I could continue talking about these scary loading time statistics , but the bottom line is your website needs to be fast if you want to boost your traffic and conversions. If you don’t work on improving loading times, you’ll end up losing hundreds of thousands of dollars every single year. Luckily, there is a solution: Installing a WordPress cache plugin. These plugins are designed to improve your …

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Here’s What You Should Do When Your Search Rankings Drop

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If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens . Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake. You beat yourself up for not doing it right. You’re back to square one again, and you have to start all over. Or do you? In my experience, that’s not always the case. My rankings have dropped more times than I can count. At first, I panicked. As I learned more, I found out that it’s not the end of the world if you go down a position or two. It’s obviously …

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How Core Web Vitals Affect Google’s Algorithms

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While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings. Core Web Vitals: What Are They and Why Should You Care? Is this simply another scare tactic by Google to make us revamp everything and get all nervous for a few months? I don’t think it is; I think this will become a serious ranking factor in the coming years — and for a good reason. The good news is you may not even have to do anything differently because you’re already providing a high-quality …

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How to Find and Fix 404 Errors

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Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 errors needs to be a priority. In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them. What Is a 404 Error? A 404 error is a code that indicates a requested page cannot be found. Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories: 100-199 are informational responses 200-299 are success responses 300-399 denote redirects 400-499 …

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