The 5 Benefits of E-Commerce Automation

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Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level. That’s where e-commerce automation comes in. What if things just happened, without all the legwork each time? E-commerce automation is the magic sauce to free you from the mundane. What is E-Commerce Automation? We’ve talked about automated e-commerce emails before, so you may be familiar with that option, but when it comes to e-commerce automation, the sky’s the limit. E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your team, etc. In simplified terms, it’s a task happening automatically, using software or online systems, without human intervention. You set it up, and it runs. For example, in marketing, certain ads or emails are triggered to go to target audiences. In sales, customers with empty carts can receive a reminder message. Shoppers with questions are offered a chatbot . In fulfillment, orders can trigger messages to help you manage inventory, including “sold out” notifications. The list goes on. How Can E-Commerce Automation Help My Business? More and more people are shopping online, giving e-commerce the advantage over brick-and-mortar stores. Meanwhile, Forbes reports that consumers have increased expectations for faster and more convenient deliveries . To stay competitive, business owners must find ways to move faster and stay nimble. E-Commerce Automation Saves Time Automating repetitive tasks can suddenly free up time. If you don’t have to track remembering to do them and making them happen, imagine what you could do with the extra time. Think about those mundane tasks you have to do over and over again, including data entry, customer emails, social media, and more. The more you can automate, the more gets done even without you. With e-commerce automation, you can schedule sales promotions to go live at the right time, automate new product releases with their announcements, remove discontinued products, adjust prices, apply discounts, track purchases and provide rewards, etc. But it’s more than getting the actual tasks done. E-commerce automation can do them better in many cases, …

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10 Useful Shopify Apps

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By subscribing to Shopify’s e-commerce platform, Shopify customers can harness the platform’s shopping cart solution to sell, ship, and manage products. Founded in 2004, the e-commerce platform now reports an annual gross merchandise volume exceeding $61 billion and has over 500,00 merchants . While this number is massive, it also may be slightly daunting if you’re one in a half a million. If you’re trying to make your service stand out among those other 500,000 merchants, Shopify offers thousands of apps that can help you optimize your commerce content. These Shopify apps range from email capture to photo optimization and everything in between. If you’re looking to boost your success rate on the platform, there are many free ways to drive e-commerce traffic , but Shopify apps are definitely the first place you should look. What Are Shopify Apps? The Shopify App Store offers vendors thousands of apps. These Shopify …

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The 11 Best Dropshipping Tools

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Dropshipping is a popular method for building an e-commerce empire. The challenge is, there are tons of people out there trying to do the same thing. So, how do you get a competitive edge? By using dropshipping tools to get the most out of your dropshipping business. This post covers the basics of dropshipping and the 11 best dropshipping tools to maximize this fulfillment method’s benefits while minimizing the drawbacks. What is Dropshipping? Dropshipping is a fulfillment method that allows e-commerce stores to sell products without storing or maintaining stock. Using the dropshipping model, your store markets a third-party’s (a wholesaler or manufacturer) products. When someone places an order from your site, you buy the product from a third-party, who then sends the product directly to your customer. You don’t have to worry about logistics, and the difference between the price you sell at and the price you buy at …

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Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand

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To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign. It’s a quick and effective way to help with brand recognition. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand Influencer marketing is the practice of working with well-known social media users to grow your brand. For example, if you have a popular skincare line, you might have a well-known lifestyle influencer try your product and tell …

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Best Customer Service Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load. These customer service software options will help you organize your company, whether you’re a startup or a seasoned business owner. The Top 7 Options for Customer Service Software Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System …

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

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Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

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25 Tools for Bootstrapped Companies

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You’ve heard the phrase to pull yourself up by your bootstraps , right? But what do we mean when we talk about bootstrapped tools? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. (Though the phrase’s meaning has shifted over time .) Bootstrapped companies are those that grow through the dedication of their founders, rather than relying on cash flow from investors. Basecamp is a bootstrapped company, for instance. Apple isn’t. Bootstrapped companies must focus relentlessly on sales, cash flow, and profit because they don’t have the luxury of VC investments to fall back on. They need to remain lean and keep costs to a minimum. As a result, there’s no room in the budget for expensive enterprise tools. Luckily, there are a variety of bootstrapped tools that can help. Today I’m going to share with you …

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10 SaaS Tools For Sales

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There’s no disputing the growth in the software as a service (SaaS) sector. The SaaS market is growing at 18% a year , and by 2021 the mobile SaaS industry is forecast to be worth $7.4 billion. That’s great news for software as a service companies and marketers who depend on SaaS sales tools. Using SaaS sales tools can help you maintain customer communication, effectively manage your customer base, oversee your team, and reach prospects in a more effortless way than ever before. However, there are so many SaaS sales tools available it’s hard to narrow down the choices. Let’s review some of the options. What Are SaaS Sales Tools? SaaS sales tools help companies function , manage their schedules, optimize their conversions, and keep their teams updated. Users of SaaS software download their cloud-based apps for business use. However, when you use SaaS tools, you don’t own the software …

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Best Dropshipping Companies

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s no secret that the ecommerce industry has been booming. As those trends continue to climb, the dropshipping market is following the same trajectory. Dropshipping makes it possible for anyone to run an ecommerce shop without having to purchase, store, or ship inventory. Essentially, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But in order to do this successfully, you’ll need to find a dropshipping company to handle the logistics of fulfilling orders. Whether you have an existing ecommerce business or you’re new to selling online, this guide will help you find the best dropshipping company for your unique needs. Continue below to learn more about my top recommendations and strategy for evaluating different options. The Top 7 Options For Dropshipping …

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How to Become a Shopify Partner

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As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue. In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time. When you join the Shopify platform, you have immediate access to functionality that allows you to: build a website create a domain multiple payment options order receiving and processing In short, Shopify equips sellers with the tools they need to get their store off the ground. Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase …

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Shopify Review

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Gone are the days when you had to figure out how to start an ecommerce site from scratch. With Shopify, having a virtual storefront up and running is possible in a matter of minutes. It offers you plenty of marketing tools to make your store a success from the start. Whether you’re a small business starting up or you’re already raking in millions in sales, Shopify is an extremely powerful ecommerce website builder that helps your online business empire run smoothly, capture sales, and grow. Shopify Compared to The Best Ecommerce …

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