The $380-billion trend turning fast fashion on its head

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While fast fashion is expected to continue to grow 20% in the next 10 years, secondhand fashion is poised to grow 185%. A massive force is reshaping the fashion industry: secondhand clothing. According to a new report, the U.S. secondhand clothing market is projected to more than triple in value in the next 10 years –from $28 billion in 2019 to $80 billion in 2029–in a U.S. market currently worth $379 billion . In 2019, secondhand clothing expanded 21 times faster than conventional apparel retail did. Read Full Story

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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15 Actionable Examples of Fashion Marketing

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From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience? In this guide, let’s learn what fashion marketing truly is and how to form your own strategy if you work in the fashion field. What Is Fashion Marketing? Because we interact so often with fashion marketing from a consumer perspective, we may think we have a clear picture of what all goes into it. We may have some idea of what fashion marketing is, but maybe we don’t understand all the logistics behind it. Fashion marketing is about advertising and promoting fashion to the right market …

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Uniqlo is making masks out of its underwear fabric

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The $20 billion brand is getting into masks in a big way. As the fashion industry has watched sales plummet due to COVID-19, many brands have pivoted to produce the hottest item of the moment. Whether it’s an ethical fast fashion brand such as Reformation or a bargain bin retailer such as Old Navy , there’s a good chance that, if you sell clothing, you now sell masks . But the Japanese label Uniqlo, which does $20 billion in revenue a year, has been relatively quiet on this front. It has donated millions of pieces of personal protective equipment in Japan, but it hasn’t made masks for consumers—until now. Read Full Story

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The Top Affiliate Marketing Networks

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Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. What is an Affiliate Network? An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer . The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make. How Do Affiliate Networks Work? Affiliate networks work as a marketplace for affiliate programs. Publishers or site …

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H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet

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Can the brand that pioneered fast fashion undo the environmental devastation its business model has caused? The world is drowning in clothes. While curbside recycling programs have existed for half a century, there’s no easy way to recycle jeans or dresses, which means many of the 100 billion garments bought each year get thrown out: 92 million tonnes annually, in fact. By 2030, that number is expected to go up to 134 million tonnes. Read Full Story

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US Offline Media Spend in 2020 and the Outlook for 2021

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Total US advertising and marketing spend in 2020 dropped by 10.2% year-over-year to total $340.3 billion — $39 billion less than the annual spend in 2019. The brunt of the decline in spending was felt by offline media, which fell by 22.9% over 2019, totaling $171.9 billion, per a report from Winterberry Group. The decrease… Read More » The post US Offline Media Spend in 2020 and the Outlook for 2021 appeared first on Marketing Charts .

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The 10 most innovative fashion and style companies of 2021

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Why Lululemon, Hermès, Gucci, Telfar, and Goodee are among the best fashion and style companies of the year. During the pandemic, consumers curbed their spending, focusing on buying items they deemed essential. The crisis forced fashion and style brands to look inward and rethink their purpose. Luxury brands like Hermes and Gucci, and tech companies like Renewcell and Bolt Threads, deepened their commitment to creating a more sustainable future for the fashion industry. Home goods startup Goodee dug into its mission of exploding the traditional Eurocentric approach to design by highlighting designers from around the world; children’s fashion label Piccolina nurtured the next generations of heroes with clothes featuring Sojourner Truth and Malala Yousafzai. These companies give us hope that designers are poised to bounce back stronger, with a renewed clarity about what really matters to the world. Read Full Story

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It’s time to quit fast fashion. These 12 ethical, eco-friendly clothing brands will revamp your wardrobe

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These eco-friendly, ethical, slow fashion companies make high quality staples, without trashing the planet Is it time to breakup with fast fashion? If the answer wasn’t already a resounding yes, the past year of staying at home (and let’s be honest, wearing the same three outfits over and over) might be the push you need to rethink your wardrobe. Read Full Story

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