That lovely Instagram shoutout could save a small business from shuttering this year

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Kudos matter now more than ever. On average, social media endorsements of small businesses generate 23% of revenues, according to data from Amex. Few things put more smiles on the faces of small-business owners than social media recommendations about their products or services, but now, new research proves that those online shoutouts also put cash in their bank accounts. Read Full Story

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Look out, PowerPoint: Canva users are creating more than 1 million presentations every week

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The company’s design templates help people create everything from business cards to playful, interactive slideshow decks. Canva’s graphic-design templates help people create everything from posters and invites to business cards and web ads. The company’s core product is the increasingly flexible slideshow-maker Presentations, which now lets users edit slide decks on mobile devices (and optimize them for small screens); embed them with video, maps, and social media posts; and share them via live URLs. “We want to give presentations the interactivity that people have come to expect online,” says Melanie Perkins, cofounder and CEO. A new enterprise tool, released in the fall, lets companies set their own templates (with controls for colors, fonts, and logos), helping to maintain brand identity across large workforces. Today, Canva has more than 1 million people using its paid products, and more than 1 million presentations are created each week. Read Full Story

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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10 Small Business Examples of the Best Instagram Bios

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Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users . If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales . To get the most out of Instagram, you should create a solid Instagram bio so users can get a clear, concise idea of who you are, what you’re about, and, most importantly, what you can offer them. Here are ten of the best Instagram bios for small businesses and explain why they’re excellent. We’ll also include tips for crafting a strong bio and what must-haves to include on your company account. 10 of the Best Instagram Bios for Small Businesses Here are several small-business Instagram bios that hit the mark and why. We’ve also included takeaways you can use for your own company. 1. Ellevest Ellevest is …

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Social Listening: New report uncovers missed opportunities for PR professionals

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30-second summary: Social listening and analytics take-up is lagging, even while a great deal of PR occurs in the digital and social context. Social listening has value for more than just campaign performance. There are opportunities for PRs to use it for: newsjacking, executive visibility, and crisis/reputation management. Use of emerging metrics are growing. And so are budgets. But lack of comprehensive tools which don’t offer analytics across traditional and digital channels are an ongoing frustration (and barrier). In 2020 global public relations is an overwhelmingly digital practice, but a new report from Talkwalker has found that there are many gaps when it comes to measuring the success of PR messages online. The latest State of PR 2020 report delivered in conjunction with YouGov gives a comprehensive overview of the global public relations landscape. As the report shows, PR is certainly an exciting sector today. This is due in no …

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How to Use Guerrilla Marketing in Paid Social Ad Strategy

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For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. With the start of the internet and social media, marketing to customers became a whole new undertaking. Let’s explore what guerrilla marketing is and how you can use these tactics when building your paid social ad strategy. What is Guerrilla Marketing? Guerrilla marketing is a marketing strategy in which a brand or company uses the element of surprise to promote a new product. These tactics may include creative interactions with the public to make an impact. Guerrilla marketing tactics demand more …

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Consumers Look to Social Media for D2C Content

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The majority of B2B and B2C brands benefit from the increased exposure and traffic that social media provides. For those B2C brands selling direct-to-consumer (D2C), social media content appears to be welcomed by customers, with more than one-third (36%) of consumers saying that they want content from D2C brands on social media, per a report… Read More » The post Consumers Look to Social Media for D2C Content appeared first on Marketing Charts .

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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CMOs Turn to Social Media During COVID-19

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Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report [pdf] from The CMO Survey shows that CMOs are allocating more of their marketing budgets to social media. The May 2020 survey of more than 270 top… Read More » The post CMOs Turn to Social Media During COVID-19 appeared first on Marketing Charts .

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