A comprehensive guide to understanding web push notifications

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30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. Web push notifications allow companies to leverage their website traffic by sending alerts through a user’s browser or mobile device to past visitors. Timing is everything when it comes to push notifications. You can send notifications so that they occur immediately based on actions or triggers, or schedule them in advance. As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. This helps ensure you get the best response rate while not isolating or annoying your users. For detailed information about how web push notifications work including best practices and what to avoid, download iZooto’s The Ultimate Guide to Web Push Notifications, from ClickZ. Founded in 2016, Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized browser and app …

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How I Drove 231,608 Visitors to My Site Using This New Channel

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Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run. But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads? There actually is. And I bet you’ve never used it before. Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂 How so? Alright, check this out. Every …

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Google has kicked Fortnite off its app store, too

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The search giant followed Apple’s lead, removing the popular game for violating app store rules. Yesterday was one of the most drama-filled days in smartphone gaming history. It began with Fortnite maker Epic uploading an updated Fortnite to both the Apple App Store and Google Play Store that included an alternate billing system for in-app purchases directly through Epic. That alternate billing system is a big no-no according to the terms developers distributing through Apple’s and Google’s app stores must agree to. Read Full Story

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Now news publishers are piling on Apple over the company’s 30% App Store fees

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But other developers can and already are getting the same 15% fee waiver that Apple gives to Amazon. It’s been a very good month and a very bad month for Apple. The good: The company was the first (and so far, only) public company in history to hit a $2 trillion market cap . Not only that, Apple doubled its value from a $1 trillion company in only two years. Doubling your market cap in two years would be something any company would die for. Read Full Story

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Key insights: Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again

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30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their consumers’ attention Given the ecommerce slump in March, April has seen a 43% thanks to users wanting to make purchases and paid advertising. A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more. Data and silos in CX According to content …

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Google and Apple will now auto-generate COVID-19 contact tracing apps for states

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Amidst low adoption among state public health departments, the two tech giants decided to create an automatic way for states to build exposure notification apps. After slow adoption, Apple and Google have developed an automatic way to generate COVID-19 exposure notification apps for public health authorities. Since launching their joint Exposure Notification platform in May, which uses Bluetooth to tell people if they’ve come into contact with someone who has COVID-19 , only six states have signed on. Now with Exposure Notification Express, the companies are hoping to create an easy way for states to get onboard. Read Full Story

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