EU: Apple’s App Store is in breach of European antitrust rules

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The breaches relate to Apple’s App Store policies requiring music streaming apps to use Apple’s proprietary in-app purchase (IAP) system. The European Commission has announced that has filed antitrust charges against Apple for breaching competition rules. The breaches in question relate to Apple’s App Store policies requiring music streaming apps to use Apple’s proprietary in-app purchase (IAP) system. The system is mandatory for apps that wish to sell IAPs, from which Apple takes a 30% cut. The EC also says Apple is violating “anti-steering provisions” by limiting the ability of apps distributed through the App Store to inform users of alternate ways they could sign up for a subscription. Read Full Story

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U.S. government and 48 states seek to pry Facebook from Instagram and WhatsApp in massive antitrust action

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Facebook’s general counsel blasted the lawsuit as “revisionist history.” In the what may be the most consequential U.S. antitrust action in years, the U.S. government and 48 state attorneys general have filed suit against Facebook, asking that the social media giant sell off its WhatsApp messaging app and the social photo platform Instagram. Read Full Story

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5 Resources to Build Your App Idea

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Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone . That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure. Building an app requires research, hard work, and a willingness to dive in and learn. Luckily, there are tons of resources to get you started—including this guide. Below, I’ll walk you through how to build out your app idea and then share five resources to help you launch your app. How to Build Out Your App Idea Like any business, creating an app requires laying the groundwork before launch. Here’s a five-step guide for getting ready to launch your app, …

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How IDFA opt-in will change the way we advertise in apps

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30-second summary: Apple announced that it will phase out IDFA, an advertising ID that allows it to track user behavior within the app environment. Advertisers will lose the ability to target narrow audience segments, cap frequencies, launch retargeting campaigns, and get granular reporting. It is still hard to predict how many users will decide to opt-out and become untargetable or which new attribution models will prevail. Advertisers will need to rely on Apple’s network API SKAdnetwork or one of the in-app ID solutions that will emerge in response to the IDFA phase-out. iOS devices offer lucrative audience segments for advertisers, with over 720 million users with above-average income concentrated in Tier 1 countries. There’s only one pitfall, it is a closed ecosystem and a single-handed decision by Apple can send entire industries built around iOS into chaos. This is precisely what happened when during WWDC, Apple announced that it would …

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