Tech Talk with InfoTrust’s Tag Inspector: Tag monitoring for unparalleled data quality

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3o-second summary: Over the past few years, the rise of platforms and tracking along with new laws and regulations like CCPA and GDPR have increased the complexity and chaos within organizational data. As a result, many organizations are overburdened with the tags that are now loading on their site. There is a need to build governance processes to streamline these tags, their data collection, and monitoring efforts. Tag governance is a system of tools and processes for establishing end-to-end ownership of all marketing tags within the enterprise. Tag Inspector is a platform for a large site or multi-brand enterprise to bring about transparency, accountability, and ongoing monitoring to make sure organizations are working with rich, accurate, and compliant data. Tag management is an ideal practice for multi-brand businesses operating in the publishing, retail ecommerce space, news, and media as well as consumer packaged goods companies along with other industry kinds. Tag Inspector’s pricing model is built on the number of pages and hits, not the number of domains. When multi-brand organizations can break down silos and are able to validate data, that leads to confident marketing decisions in making. This is where InfoTrust’s offering – Tag Inspector comes into play for marketers, providing unparalleled Tag data quality. About Tag Inspector Tag Inspector is an in-house solution created by the folks at InfoTrust. Their own experience with managing tags is what brought about the development of the platform that can help other marketers and multi-brand organizations manage tag implementation, monitoring, and support. They are headquartered in Cincinnati, Ohio and have offices around the globe to support their partners across a variety of governance needs. Tag Inspector is part of an end-to-end analytics organization and has expertise around different tag management systems and different analytics stacks. Their mode of functioning is such that they operate as an extension of the team to help set up the right rules, the right validations, and initiate automation processes across their team. At present, Tag Inspector hosts an unparalleled library of 2,500+ tags definitions, has completed over 500,000 scans, and identified 2.8 billion tags. Their support team spans three continents (North America, Asia, and Europe) and four distinct time zones. They are also committed to regularly releasing new features and functionality based on real feedback gathered from their users, the stakeholders, and other growth investors . Defining Tags: Pieces of code that record events and user …

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Best Website Monitoring Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website monitoring helps you identify your site’s performance problems in real-time. Most of these services capture webpage availability, average web page load time, and web page functionality, among other performance indicators. Did you know a 2017 Google study showed that just one second of delay in page loading can reduce your page views by 11% and bring down the conversion rate by 7%? Additionally, 53% of visitors are likely to leave the page if it takes more than three seconds to load. Consider also that the Google algorithm ranks websites by load speed, among other metrics. We haven’t even gotten to the impact an unavailable webpage has on your business. In this day and age, website monitoring is all but mandatory if you wish to remain competitive. We have …

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Five examples that demonstrate the value of AI for B2B marketers

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30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. If it seems like AI is everywhere these days, that’s probably because it is. The global AI software market is expected to reach nearly $23 billion by 2025, according to data …

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Best Business Intelligence Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Business intelligence software has become a necessary tool in the era of big data. Your organization collects tons of data about your customers, website, and total health of the company. But without BI software, making sense of that information is nearly impossible. This software exists so you can analyze various data sets and make data-driven decisions. For example, you can use BI software to predict consumer buying behavior or project the financial impact of an operations decision. Rather than waiting for a quarterly or annual report, you can leverage BI software for real-time data insights. Due to the complexity of business intelligence software, the vast majority of tools in this category are designed for large organizations, SMBs, and enterprises. The Top 6 Options For Business Intelligence Software TIBCO Jaspersoft …

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15 Powerful SEO Chrome Extensions

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We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up a substantial market share. As per Stats Counter , Google Chrome has more than 66% of the total market share. I assume many of you are also Google Chrome fans. But, have you explored the powerful extensions and Chrome shortcuts the browser has to offer? At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. Some Chrome extensions are pure gold with value-adding functionality that can save you hours of tedious tasks every week. Ultimately, the goal is improving ranks, including Quantcast Rank, specializing in …

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Best Document Management Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Companies exchange private information with clients and customers all the time. If even one document falls into the wrong hands, they could lose a great relationship in an instant. Everyone I work with uses document management software, and you should too. Once you get started, you’ll see that it gives you tons of advantages beyond security. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The key is finding the right one for your specific needs. I’ve put together a list of my top five document management solutions—let’s talk about why they are valuable and how they can help. The Top 5 Options for Document Management Software DocSend – …

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Best Email Marketing Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent . This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. I hear it’s too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward. There’s this perception that email is a time-sink, but it doesn’t align with the statistics. If it were really too labor intensive to run an efficient email marketing campaign, the average …

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Local SEO for Nonprofit Organizations: 5 Tactics to Try Today

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Posted by kellyjcoop Many marketing channels are interruptive by nature, meant to divert attention away from a task, be it reading and replying to emails, perusing articles online, browsing social feeds, listening to the radio, watching TV — the list goes on. SEO is one of the only marketing channels (the only?) that serves to first deliver something, instead of asking before delivering. At its core, SEO is used to deliver helpful content to people actively searching for it. And, it can (and should!) be used to reach target audiences at the local and national level. According to Google , searches for local places without the use of “near me” have grown 150% over the last two years — showing that, when people search, they’re increasingly expecting local results. This creates a powerful opportunity for those organizations primed to take advantage of it. Through the “search and deliver” dynamic of …

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Best VPN Services

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The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely. Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and your employees need to work remotely, you need a VPN as well. Today, we’re going to take a look at VPNs — what they are, why you need them, and how to find the VPN that’s right for you. What’s a VPN, and Why Do You Need One? A VPN is a private network that’s run through a public network — imagine that a remote worker sitting in Starbucks had an extra-long Ethernet cable. They plug one end into their computer, and the other end directly into their company’s servers at work. That’s basically what …

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7 enterprise level providers of AI-enabled marketing solutions

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30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. This list is not inclusive of every enterprise-level provider, but is meant to give mid-to-enterprise-level organizations an sense of the best-in-class tools that exist in the market today, and how organizations are using them to improve their marketing, sales, and customer experience initiatives. As part of our ongoing coverage of artificial intelligence (AI) in marketing, we’ve compiled a list of ten enterprise-level providers of technology solutions that utilize AI in some capacity. This list covers key categories within the martech space including digital asset management, marketing and sales enablement, customer experience/engagement, and account-based marketing. This list is not – by any stretch of the imagination – comprehensive in terms …

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19 Advanced SEO Techniques to Double Your Search Traffic

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Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert. That’s what I did! Every day, people use Google to conduct over 3.5 billion searches . In the U.S., 78% of people use the web to research products and services before buying. Once your website begins to rank on the first pages of Google’s search results, …

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