This Is What Marketers Want From Customer Data Platforms

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The use of a customer data platform (CDP) has become a staple for marketing teams wanting to achieve unified and data-driven customer management. According to recent research from Advertiser Perceptions, marketers are turning to CDPs for better customer engagement and enhanced digital advertising, among other benefits. Respondents had several objectives in mind with varying priorities… Read More » The post This Is What Marketers Want From Customer Data Platforms appeared first on Marketing Charts .

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Lack of Confidence in Data Governance Leads to Distrust in Data Insights

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A full 85% of organizations consider data to be one of their most valuable assets, according to a survey of respondents with visibility into their organizations’ customer or prospect data management practices. However, a struggle to thoroughly leverage data is leaving this asset somewhat untapped for many companies, per a report [download page] from Experian.… Read More » The post Lack of Confidence in Data Governance Leads to Distrust in Data Insights appeared first on Marketing Charts .

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Customer loyalty in the time of COVID-19

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Customer loyalty programs have become a ubiquitous aspect of brand marketing, adopted as much for their efficiency in harvesting customer data as for their ability to keep customers buying. So what value does a loyalty program hold when a customer can no longer transact? And how can a brand ensure its loyal customers are still loyal once restrictions are lifted?

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Exponea clarifies the differences between CDPs, DMPs and CRMs

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30-second summary: Exponea created a Knowledgecard, CDP vs DMP vs CRM, which serves as a handy cheat sheet to help clarify the definition and purpose of each martech solution. Customer Data Platforms (CDPs) collect first-party data from online and offline sources in real-time, creating a unified view of each customer that enables ultra-personalized targeting for marketing campaigns. Data Management Platforms (DMPs) segment anonymous third-party data from other websites that can be used to create audience segments for marketing campaigns. Customer Relationship Platforms (CRMs) are utilized by customer-facing teams, including sales, customer support, and client/customer advocates to facilitate managing a company’s relationships with existing or potential customers. CDPs, CMS, SaaS… the world of marketing technology (martech) is punctuated by acronyms representing a host of technologies that can be confusing to parse through, particularly when companies are evaluating what they need to add to their tech stack. Chiefmartec’s infamous graphic, the Martech …

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