Tapjoy offers new guide to offerwalls

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30-second summary: Mobile ad platform Tapjoy is out with a guide to offerwalls. Offerwalls are “mini-stores” inside apps that provide rewards in exchange for certain user actions, like filling out a survey. Users can choose all, some or no offers. The Guide describes the different values to publishers and advertisers of offerwalls, the various kinds of offers and some background. Offerwalls are ad units in a mobile app. As adtech firm IronSource explains, it is “like a mini-store in an app, listing multiple ‘offers’ that users can complete in exchange for receiving an in-app reward.” Users might receive in-app coins, for instance, if they watch a video, fill out a survey or get to a new level in the app. They can select any of the engagements, or choose none at all. To better explain the benefits of offerwalls, San Francisco-based Tapjoy is out with “ The Ultimate Offerwall Guide ” [free, registration required]. Retaining users According to the Guide, 45 percent of offerwall users would stop playing a mobile game if the offerwall were removed and they ran out of mobile currency. Thirty percent said they would continue playing, but without making an in-app purchase (IAP). The Guide says that, in general, 13.4 percent of users complete IAPs. Additionally, the Guide says, publishers who employ offerwalls alongside rewarded video generate 114 percent more revenue that those who provide rewarded video alone. Rewarded videos are sponsored by brands, provide small rewards to users when video playback is completed, and can be delivered outside an offerwall. In addition, the Guide indicates, retention of offerwall users is 2 to 3 times higher than non-users, at 7-, 14- and 30-day marks. Four types of offers Tapjoy points out that the offerwall began its life as a one-for-one exchange, where a user saw an ad that led to an app install or an email signup, and it later evolved into multiple-offers in one screen. The Guide notes the four main offer types in an offerwall. In addition to rewarded video, there’s Cost Per Action (CPA), often utilized by advertisers who are not the app publisher. They provide rewards for engaging in limited-time offers, surveys or subscription trials. Cost Per Install (CPI) provides a reward in exchange for downloading an app, and Cost Per Engagement (CPE) rewards a user for conducting certain actions within an app. Because of limitations from Apple, iOS devices prohibit CPE …

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The Best Blogging Platforms (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform. And choosing the right one sets precedence for everything else you do. But with so many options to choose from, picking the best blogging platform can feel overwhelming. So to help you out, I created a list of considerations to think about as you go through the process and reviewed the top five blogging platforms on the market today. By the end of this article, you’ll be well on your way to starting your own blog. The top 6 options for blogging platforms: Wix – Best drag-and-drop blogging platform WordPress.org – Best open-source blogging platform Squarespace …

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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A definitive guide to video marketing 2020: Stats, strategies, and challenges

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30-second summary: Today, video marketing is a tool for building every marketing campaign, raising click-through rate, conversion rate, and memorability of the brand message. Although nearly 63% of marketers regularly use video marketing strategies, lots of them don’t know that the right ad formats and platforms can do wonders for their ad campaigns. Piling up the freshest conference insights with the customer data aggregated by SmartyAds DSP, I made a short and definitive video marketing guide specifically tailored to the year 2020. More on video marketing strategies that will work in 2020, stats, platforms, and challenges. Everyone agrees — the future of video marketing is bright and filled with innovations. Still, no one is talking about how to overcome challenges to get the most out of application strategies. What is video marketing in 2020? Today, it is a tool for building every marketing campaign, raising click-through rate, conversion rate, and …

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The Best VoIP Phone Services (In-Depth Review)

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The best VoIP phone services create exceptional customer experiences. And exceptional customer experiences work wonders for your bottom line. Imagine this: a potential customer calls the sales number listed on your website. Six states away, a personal cell phone rings. Your sales person picks it up, answers a few questions, and closes the sale. Within a matter of seconds, that potential customer turns into a paying customer rather than being transferred from employee to employee, wasting their time and testing their patience. With the right VoIP service, you can streamline and automate the customer journey, resulting in more money for less work. Furthermore, these services are easy to set up, easy to use, and most of the leg work happens behind the scenes. But choosing the right service feels …

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The times, they are e-changin’: How re-engagement has become more valuable during COVID-19

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30-second summary Users are spending more time on their digital platforms than ever, and ecommerce sales are up 25% as of the end of March Companies are undervaluing retargeting practices; 28% of mobile app marketers said they only used 5% of their budget for re-engagement, yet customers are three times more likely to buy if they’ve already seen an initial ad Re-engagement campaigns on Google can cost as much as 75% less than user acquisition Google Search Engine Results Page (SERP) ads Re-engagement is an excellent opportunity for ecommerce businesses to address potential returning customers to continue driving more conversions or retargeting customers who are close to buying the first time Re-engagement is tricky and must calibrated accordingly to adjust to the user’s habits and times when he/she is accessible, and be carefully adjusted to prevent presenting the same ads to customers who have already bought the product being advertised …

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How to Use Events to Optimize Your Facebook And Google Ads

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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience . And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form, as opposed to a form …

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How Google Local Guides Improve Visibility

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As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

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5 ways marketers can instil AR into their business plan of action

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30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. AR can be used to offer augmented shopping experiences to customers. Users can be allowed to try out makeup, clothes, etc. on their digital identity. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Business cards, brochures, and other advertising materials of a business can have a virtual component thanks to AR. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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Best Ecommerce Platforms

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage. Despite all the risks, the brand now makes more than half a million dollars a year (averaging around $1,500 per day ). She built her online store using Shopify, one of the best ecommerce platforms on the market. However, there are a ton of different options to choose from depending on what you need. And the most significant thing standing in the way of your own $500k success story is deciding which ecommerce …

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