For Marketers Adopting Agile, What’s the Draw?

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Two-fifths (42%) of marketers say that they are now using at least some aspects of an Agile marketing approach, up from 32% last year. At the same time, the number of marketers using traditional marketing has dropped from 50% to 41%. So, why are marketers adopting a more Agile approach to marketing and abandoning more… Read More » The post For Marketers Adopting Agile, What’s the Draw? appeared first on Marketing Charts .

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Performance Marketing Budgets to Increase as Marketers Chase ROI

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When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20%… Read More » The post Performance Marketing Budgets to Increase as Marketers Chase ROI appeared first on Marketing Charts .

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Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing

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Some 7 in 10 users of B2B conversational marketing tools would use them for communicating with businesses, getting questions answered, and resolving issues, according to Drift and Heinz Marketing’s latest report [download page] on the state of conversational marketing. Based on a survey of more than 500 B2B marketing professionals fielded in July 2020, the… Read More » The post Both B2B Marketers and Buyers Increasingly Sold on Conversational Marketing appeared first on Marketing Charts .

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What’s in B2B Marketers’ Strategic Plans This Year?

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B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy. Based on a survey of more than 100 B2B marketing professionals, a new report [download page] from ON24, Market2Marketers and Heinz Marketing shows that marketers plan to use components such as content marketing, digital advertising and… Read More » The post What’s in B2B Marketers’ Strategic Plans This Year? appeared first on Marketing Charts .

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