Survey: 66% of executives have canceled their travel plans because of coronavirus

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A new survey of CEOs and executives on the Fast Company Impact Council reveals that COVID-19 is turning business plans upside down. How are companies handling coronavirus? A new survey of the CEOs and business executives on the Fast Company Impact Council reveals that COVID-19 is turning business plans upside down. They report major, sudden shifts across their operations, from customer spending to supply chains to travel: Read Full Story

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

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30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle March saw push notifications reach their highest direct open rates and 32% of website visits were through these mobile app push notifications Mobile remains the best way to engage people with push notifications DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks Deals have shown a positive graph, Australia and Germany are opening up their economies due to some relief from the COVID-19 hit Conviva study segments streaming behavior across regions and devices – TV, PC, live streaming, and video on demand Standard ads vs COVID-19 based ads, what performed better? More on what CMOs’ immediate budget actions should be Information is power and mental health is key. In light of current events, we took the onus to save you the effort and have …

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‘We are an important cog.’ A CEO reflects on business purpose during the COVID-19 crisis

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Tiger Tyagarajan, CEO of Genpact and a member of the Impact Council, explains how his employees are helping clients respond to work disruptions. “Tiger” Tyagarajan, CEO of Genpact, says the coronavirus crisis has deepened his 95,000 employees’ sense of purpose. When clients moved to remote work and scrambled to virtually complete complex tasks, such as closing their first quarter books, New York-based Genpact, which provides professional services in the technology and digital space, had to find a way to offer support, while deploying its own remote work plans. Read Full Story

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The role of marketers in a post-COVID-19 world

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30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in the age of COVID-19 including level of optimism, expected spend, expected income, new behaviors, and what consumers plan to do moving forward. Preliminary findings reveal that, as the progression of the pandemic moves through the globe, consumer sentiment is starting to waver. Nearly half of US respondents indicated they plan to cut back on spending and are being careful about how they spend their money. Globally, McKinsey’s research reveals consumers are cutting back on discretionary spending across all consumer categories, except for groceries and in-home entertainment. The hardest hit industries — based on intent to spend — were travel and …

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Yelp reveals America’s coronavirus cravings: More pizza, more fast food, more guns

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Today the company released a “Local Economy Coronavirus Impact Report,” which details how consumer interests have shifted due to coronavirus. Yelp, the public business locator and review hub, is in a prime position to gather insight on consumer behavior during the COVID-19 pandemic. Because when someone gets a craving for ice cream, or Chinese food, or brand-new guns, they’ll probably do a Yelp search to figure out where to get that fix. Read Full Story

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4 experts reveal how COVID-19 has changed the advertising business

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Client relationships, production, and hiring may never be the same, according to top executives at McCann Worldgroup, BBDO New York, the Martin Agency, and Johannes Leonardo. For Fast Company’ s Shape of Tomorrow series , we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order . Read Full Story

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