Surprise marketing discovery! Most successful brands don’t actually keep customers happy

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Brands such as Crossfit, Netflix, and Tinder don’t keep you coming back with happiness. The world’s stickiest brands take consumers not on a delightful, smooth experience, but on an emotionally volatile roller coaster. This is the finding of a new study in the Journal of Marketing from a triad of researchers in England, Portugal, and the United States. Read Full Story

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Are dog-food startups like Farmer’s Dog and Wild Earth worth the price? We asked an expert

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An investigation into the Farmer’s Dog, Wild Earth, Jinx, and other gourmet dog food brands. After my Bernese mountain dog, Huxley, had a bad run-in with a rawhide bone, I learned the hard way that dogs can have sensitive stomachs. But the wrong food can cause much worse than tummy trouble. All it takes is a few minutes of research to find tons of food recalls and class action lawsuits about bad kibble. A new batch of boutique, direct-to-consumer dog foods promises to keep your best friend happy and healthy. They have beautiful branding and gorgeous Instagram ads, and they feature buzzwords such as “human-grade,” “grain-free,” and “fully transparent ingredients.” But are they worth it? We got in touch with Hunter Finn, D.V.M, TikTok’s favorite veterinarian , about dog-food marketing myths —and the best tips to avoid them. “Instead of falling for marketing tactics, we as pet owners need to …

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These women-founded sex toy companies are engineering products from a female POV

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From vibrators to air-suction stimulators, these brands are taking sex toys to new heights. Happy Valentine’s Day. At a time when sexual well-being has become another product category in the wellness market, femme-identifying founders are creating high-design sex toys. These brands put emphasis on function and style, making their smart inventions look like just another chic tech accessory on your nightstand. Read Full Story

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Here Are the World’s 10 Most Valuable Brands in 2020

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For the eighth year running, Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like Amazon, Microsoft and Google, according to Interbrand’s latest annual rankings [download page]. Although there has been some shifting around in positions, all of the brands in the top… Read More » The post Here Are the World’s 10 Most Valuable Brands in 2020 appeared first on Marketing Charts .

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