A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts in the midst of the Covid-19 pandemic.

An investigation into the Farmer’s Dog, Wild Earth, Jinx, and other gourmet dog food brands. After my Bernese mountain dog, Huxley, had a bad run-in with a rawhide bone, I learned the hard way that dogs can have sensitive stomachs. But the wrong food can cause much worse than tummy trouble. All it takes is a few minutes of research to find tons of food recalls and class action lawsuits about bad kibble. A new batch of boutique, direct-to-consumer dog foods promises to keep your best friend happy and healthy. They have beautiful branding and gorgeous Instagram ads, and they feature buzzwords such as “human-grade,” “grain-free,” and “fully transparent ingredients.” But are they worth it? We got in touch with Hunter Finn, D.V.M, TikTok’s favorite veterinarian , about dog-food marketing myths —and the best tips to avoid them. “Instead of falling for marketing tactics, we as pet owners need to …

Keeping marketing teams engaged during the COVID-19 crisis by upskilling on marketing and brand strategy fundamentals has prompted a new education offering from the Association of Data-driven Marketing and Advertising (ADMA) and marketing thought leader, Mark Ritson.

From vibrators to air-suction stimulators, these brands are taking sex toys to new heights. Happy Valentine’s Day. At a time when sexual well-being has become another product category in the wellness market, femme-identifying founders are creating high-design sex toys. These brands put emphasis on function and style, making their smart inventions look like just another chic tech accessory on your nightstand. Read Full Story

Users or customers? Three ways to explore who your company really serves.

Instagram Live, DIY projects, charitable collabs, and more are keeping the brand fresh when fans can’t shop at retail. Brands responding to Covid-19 with emails to consumers about how they’re responding to the pandemic has become a thing of cliché. Read Full Story

Keeping one eye firmly fixed on the long game while securing incremental wins – and executive trust – is the best way of describing Monash IV chief marketer, Fiona Allen’s, approach to the fertility service provider’s marketing strategy.

The clothing brand's four co-owners discuss their unexpected journey to launching a lasting and impactful business.

The results of a pre-pandemic study showed a direct connection between emotions and differing physical environments. Want to keep your mind happy as lockdown drags on? The secret is variety . Read Full Story

For the eighth year running, Apple is at the top of the list of most valuable brands in the world, keeping its lead over top companies like Amazon, Microsoft and Google, according to Interbrand’s latest annual rankings [download page]. Although there has been some shifting around in positions, all of the brands in the top… Read More » The post Here Are the World’s 10 Most Valuable Brands in 2020 appeared first on Marketing Charts .