Super Bowl 2021 Data

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During a time when the amount of minutes Americans spend watching sports on television has declined, the Super Bowl 55 matchup between the Tampa Bay Buccaneers and Kansas City Chiefs is expected to be viewed by 186.6 million US adults this coming Sunday, per a survey of more than 7,800 adults conducted by NRF. That’s… Read More » The post Super Bowl 2021 Data appeared first on Marketing Charts .

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Super Bowl 2020 Data [Updated]

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Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of the winners and losers, mostly from research examining… Read More » The post Super Bowl 2020 Data [Updated] appeared first on Marketing Charts .

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How to watch the 2021 Super Bowl live on CBS without cable, including free options

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It’s easier than ever to find free places to stream the Super Bowl, the commercials, and the halftime show. Let’s hope the streams don’t choke. Super Bowl Sunday is here, and NFL fans aren’t the only ones on the edge of their seats. Streaming platforms will be stretched to their very limits this afternoon as millions of people turn to their computers, phones, and connected TVs to watch the big game between the Kansas City Chiefs and the Tampa Bay Buccaneers, the commercials in between, and of course the musical stylings of The Weeknd during the halftime show. Read Full Story

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This is the Extent of Pay-TV Cord-Cutting in the Past Few Years

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Since 2015, the percentage of US adults who say they receive TV via cable or satellite at home has decreased by more than one-quarter (26%), dropping from 76% in 2015 to 56% in 2021. This is per data from Pew Research Center that also shows that younger adults are the least likely to be pay-TV… Read More » The post This is the Extent of Pay-TV Cord-Cutting in the Past Few Years appeared first on Marketing Charts .

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The 25 most spectacular branding fails of the last 25 years

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From McDonald’s hamburger for adults to ‘The Dead Kid’ Super Bowl ad, these are corporate America’s biggest “what were they thinking?” moments since 1995. Advertising and marketing have always been ripe for missteps and pop-culture absurdity, but the emergence of the internet, followed by the rise of social platforms, created seismic changes in how we consume and enjoy media, products, and even communicate with each other. That has made for some historically fertile ground for brand failure, and here’s our tour through the most notable failures since Fast Company ‘s birth in 1995—with lessons that endure for those wise enough to heed them. Read Full Story

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Social Networking Platforms’ User Demographics Update 2021

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YouTube remains the social media platform used by the most US adults. Some 8 in 10 adults view videos on YouTube, with usage high across demographic groups, according to a study from the Pew Research Center. The following is an overview of some of the highlights from the report. (Click on the above chart to… Read More » The post Social Networking Platforms’ User Demographics Update 2021 appeared first on Marketing Charts .

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