Super Bowl 2020 Data [Updated]

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Good news for advertisers: Super Bowl 2020 ratings lifted somewhat after a 10-year low last year. But how did this year’s ads fare? Were they as exciting as the Kansas City Chiefs’ impressive 4th quarter recovery to take the coveted trophy? Here’s a look at some of the winners and losers, mostly from research examining… Read More » The post Super Bowl 2020 Data [Updated] appeared first on Marketing Charts .

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The State of Traditional TV: Updated With Q1 2020 Data

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[By MC Editor, JC Lupis] It’s been a while and a lot has happened since our last traditional TV update, but it’s time for us to dive into this again. Let’s explore some findings from the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q1 2020. A quick note before… Read More » The post The State of Traditional TV: Updated With Q1 2020 Data appeared first on Marketing Charts .

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There Were the “Breakthrough Ads” of Q1 2020

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Under normal circumstances, it would not be surprising that the list of top Breakthrough ads of Q1 would be heavy with Super Bowl ads. This year is no different in that respect, but the coronavirus pandemic has brought about some COVID-19 related ads that have also made their way onto the list. This is per… Read More » The post There Were the “Breakthrough Ads” of Q1 2020 appeared first on Marketing Charts .

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Accessible Machine Learning for SEOs — Whiteboard Friday

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Posted by BritneyMuller Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. MozCon speaker (and all-around SEO genius) Britney Muller is here with a special edition of Whiteboard Friday to tell you why that's not true, and to go through a few steps to get you started. To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle. Get my MozCon 2020 video bundle Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to this special edition of Whiteboard Friday. Today we are taking a sneak peek at what I spoke about at MozCon 2020 , where I made machine learning accessible to SEOs everywhere. This is so, so exciting …

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Five tools that can help you break free from data paralysis

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30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. The tools listed here are examples of the technology that exists to help manage and leverage data. There are many more tools available, so be sure to research solutions that fit within your budget and business type. Data paralysis is a real problem. The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. A 2018 …

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Both Print and Digital Coupon Distributions Declined in H1 2020

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Much like in years past, the number of printed coupons distributed in the first half of 2020 has fallen, dipping 14.7% year-over-year. New data from Kantar finds that more than 101 billion printed coupons were dropped in H1 2020, down from the more than 118.4 billion issued during the same period in 2019. However, while… Read More » The post Both Print and Digital Coupon Distributions Declined in H1 2020 appeared first on Marketing Charts .

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Audio Consumption Increases Overall in H1 2020 Despite COVID-19’s Tempering Force

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Audio consumption in the US is on the rise in 2020, with total audio activity up 9.4% year-over-year in the first half of the year. However, it appears that this growth has been stymied by COVID-19, per a new midyear report [pdf] from Nielsen and MRC Data. In the first months of 2020, audio consumption… Read More » The post Audio Consumption Increases Overall in H1 2020 Despite COVID-19’s Tempering Force appeared first on Marketing Charts .

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

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Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it’s home to the purest form of your search performance KPI data. Sounds perfect, right? However, the lack of capability for analyzing those KPIs on larger scales means we can often miss crucial points that indicate our pages’ true performance. Being limited to 1,000 rows of data per request and restricted filtering makes data refinement and growth discovery tedious (or close to impossible). SEOs love Google Search Console — it has the perfect data — but sadly, it’s …

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