Suncorp aims to inspire with Pinterest as platform reports rising consumer demand for positivity

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Nearly half of Australian adults are more likely to both feel more positively towards and remember the brands they encounter online when they’re feeling more positive and inspired, a new Pinterest survey has found. The findings come as Suncorp launches its first-ever campaign on Pinterest aimed at inspiring and positively connecting with Australian consumers around home renovations.

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How Pinterest Story Pins Can Improve Your Marketing

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Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand. Story Pins allow you to offer more value to your followers, inspire action, and, more importantly, drive traffic to your website. This new feature will soon be commonplace on the platform, so here are some tips to help you get the most out of Pinterest Story Pins. What Are Pinterest Story Pins? Story Pins are the latest feature from Pinterest that allows brands to create …

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

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Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post . Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.] / Weighted Engagement on Neighboring Organic Content [To account for position bias]. In the table above, the team shows examples of how the “new metric better reflects user engagement,” says Pinterest. (Blue is statistically significant positive, red statistically significant negative, grey is neutral.) Why we care. While the post illustrates how the new metric helps Pinterest better account for user satisfaction with ads as it continually runs new experiments, understanding how platforms consider and account for ad quality (such …

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

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Why Pinterest moved beyond CTR to understand ad engagement Source: Pinterest Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post . Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.] / Weighted Engagement on Neighboring Organic Content [To account for position bias]. In the table above, the team shows examples of how the “new metric better reflects user engagement,” says Pinterest. (Blue is statistically significant positive, red statistically significant negative, grey is neutral.) Why we care. While the post illustrates how the new metric helps Pinterest better account for user satisfaction with ads as it continually runs new experiments, understanding how platforms consider and account for ad quality (such …

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Want to ditch Pinterest? Here are the best alternatives for visual inspiration

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Creative inspiration without the workplace ethics violations. It’s pretty difficult to go outside for creative inspiration right now. So it makes sense that people increasingly turned to Pinterest as a place to organize visual inspo for home decor, crafting, wedding planning, recipes, and a lot more during COVID-19 (Pinterest saw a 13% increase in monthly active users between Q1 and Q2 of 2020, though revenue dropped). Read Full Story

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A Comprehensive Guide to Pinterest SEO

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Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine. Pinterest has become a leading source of social revenue for many companies, especially e-commerce . You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers. Pinterest recently surveyed pinners to learn how they use the site for shopping. The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. Noteworthy stats include: 72% say Pinterest inspires them to ship when they aren’t looking for anything. 70% discover new products on Pinterest. 90% say Pinterest …

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Breakfast charcuterie, bedroom bathtubs, and more: Pinterest predictions for 2021 are in

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30-second summary: Pinterest Predicts, the latest trend report from Pinterest, provides a glimpse into the future, listing up-and-coming trends for 2021 based on popular searches, pins, and posts from 2020. Pinterest is a place where people plan new projects, look for inspiration, and shop for unique, unusual and innovative products. Pinterest has a good track record when it comes to nailing future trends—80% of their predictions for 2020 came true. We highlight some key trends in three categories: Wellbeing, Travel, and Food. You can view the entire report, which organizes 150 trends in 10 categories, on Pinterest’s business website. What do protection crystals, bedroom bathtubs, and charcuterie boards have in common? They’re all up and coming trends, according to Pinterest Predicts , the latest trends report from the visual search engine and creativity platform. Pinterest has over 442 million monthly users. Their user base skews more than 60% female, but …

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How to Use Pinterest for E-commerce

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A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. Why use Pinterest for E-commerce? With the rise of visual search, Pinterest is more critical for your business than ever before. According to Pinterest, their Lens feature can identify over 2.5 billion home and fashion objects (1.5 billion more than Google’s Lens). Buyable pins helped transform the Pinterest e-commerce network into a high-quality sales funnel. Users can instantly buy products without having to trudge through the awareness, consideration, and purchase cycle. You can also create links between product pages, websites, and …

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data

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30-second summary: Publicis Sapient and Google Cloud partnered with Ipsos to create The Data Collection & Consent Survey (DCCS). 5000 people across five countries — Great Britain, France, Germany, the U.S., and Australia – participated in the survey. The goal of the survey was to better understand what people know, feel, and want when it comes to corporate data collection and sensitivities around data privacy. The Publicis Sapient survey drilled down into data sentiment within nine industries, including retail, financial services, health services, and consumer products. To get a deeper understanding of each country’s findings, including a wealth of statistics and charts, download the complete report from ClickZ. Publicis Sapient and Google Cloud recently partnered with Ipsos to create The Data Collection & Consent Survey The goal of the survey was to better understand what people know, feel, and want when it comes to corporate data collection. In this post, …

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