5 ways the food business is changing for a pandemic world

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From buying groceries at restaurants to a resurgence of meal kits, these new trends are shaping the food world. Pantries have once again become the heart of our homes and interest in kitchen appliances have been growing over 50% in the past six months, Meal kits have made a comeback and healthy snacking searches are currently at an all time boom. Thanks to changes wrought by the pandemic and the lockdown, consumers are making extremely different choices in the kitchen and the supermarket, resulting in surprising changes to the food world. Everything from where we buy food to how we cook it has been altered. Here are some of the trends Read Full Story

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How this Los Angeles healthy restaurant chain pivoted to emergency relief

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Everytable opened with a mission of providing healthy meals in L.A.’s food deserts. Now it’s delivering hundreds of thousands of meals to seniors at home and to homeless residents sheltered in hotels. When the L.A. restaurant chain Everytable opened its first café four years ago in a food desert in South Los Angeles , its goal was to find a new way to expand access to healthy food for the city’s lowest-income residents. When the coronavirus crisis hit, its business transformed: While it still sells some takeout and delivery meals, the bulk of its business is now emergency relief. Read Full Story

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California will enlist restaurants to make and deliver meals for food-insecure seniors

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The program aims to tackle two issues at once: providing at-risk seniors with meals, and helping to keep local restaurants afloat. During a Friday press conference , Governor Gavin Newsom announced “Restaurants Deliver: Home Meals for Seniors,” a majority FEMA-funded program that intends to provide assistance to senior citizens in California who live alone, are socially isolated, and who may not be able to cook their own meals. Read Full Story

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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Delivery 2.0: How on-demand meal services will become something far bigger

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The economics of delivery aren’t easy. But these companies have the potential to create a new boom in restaurant entrepreneurship—and go way beyond food. The U.S. app-based delivery economy took shape in the first half of the 2010s as services such as Instacart, DoorDash, Uber Eats, and Postmates came online and early pioneer Grubhub went public. But it took until this decade for the industry to experience its catalyst event. Read Full Story

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