The coronavirus crisis will speed the end of shareholder primacy

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This moment in time has realigned the values of society and business, paving the way for stakeholder capitalism, writes Nasdaq’s global head of board engagement. We will not know the lasting effects of COVID-19 on the global business community for some time, but the immediate impact has taught us many lessons about globalism, innovation, and the value of stakeholder interests. Businesses have played a crucial role in addressing the full scope of this crisis—from maintaining important channels of communication through innovative technology, ensuring access to capital through open markets, and supporting supply chains with transportation and logistics teams deemed essential workers. Read Full Story

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MarTech Innovation Accelerates During Pandemic

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At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle’s report say that marketing and service innovations introduced during the pandemic are here to stay.… Read More » The post MarTech Innovation Accelerates During Pandemic appeared first on Marketing Charts .

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Yes, you can launch a new product in the pandemic. Here’s how

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An entrepreneur lays out four ways to determine whether this is the right moment to bring a new solution to market. We’re living in unprecedented times. Organizations have been forced to rapidly adopt and accommodate largely remote workforces and technology is being leveraged and relied upon in ways we never could have imagined even a few months ago. The norms we had all grown accustomed to are no longer. Despite our need to adjust and adapt to so many changes at once, it doesn’t mean that innovation has to stop—and in fact in every transformation there is incredible opportunity. But as a vendor and partner to your customers, in these unusual times how can you gain the clarity to know whether this is the right moment to bring a new solution to market? Read Full Story

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13 influential marketing technology leaders

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30-second summary: Following a survey and some editorial research, we have highlighted 13 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Scott Brinker, Tamara McCleary, Ann Lewnes, Des Cahill, Stephanie Buscemi, Tony Ralph and David Encizo, amongst those named in the list. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. We asked you, our valued readers, to send us your picks and combined that with hours of relentless editorial research, to narrow down our list to 13 deserving people. So without further ado here are our list of 13 (in no particular order) who we …

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