Inclusion is more important than ever–here are 4 ways to achieve it

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The global head of D&I at RBC Capital Markets says, “It’s our responsibility as business leaders to take as much care measuring, reporting on, and enhancing diversity and inclusion efforts as we do managing the bottom line.” I once attended a presentation by a senior executive where the speaker used the phrase “noose tightening around our necks” to describe changes in the regulatory environment. Read Full Story

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Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO?

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Half (51%) of IT executives think that the CMO role could be replaced with another role in the next 2 years, according to a recent report [download page] from Infosys. In the pre-pandemic survey of 750 senior-level executives fielded in early 2020, respondents in both marketing and IT were asked to share their views on… Read More » The post Pre-Pandemic, What Did Marketing and IT Think About the Future of the CMO and CIO? appeared first on Marketing Charts .

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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That's a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use machine learning. She knows this because she was able to teach her dad how to use it! Let’s jump right in. Basically, machine learning can be used for a lot of things. There's endless possibilities w/ #machinelearning …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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How to create a seamless interactive voice experience

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30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology Smart speakers and other smart home products are owned by more than 55% of US adults. Smart speaker owners comprise about 90 million ReadSpeaker AI is a leading text-to-speech provider that works with brands like Honda to develop branded TTS voices for an interactive voice experience. Their newly published guide includes a checklist to help businesses plan, design, and execute a compelling voice experience Download the free guide, Introducing the Interactive Voice Experience, from ClickZ. Smart speakers, mobile chatbots, speaker apps, and smart mirrors are examples of voice-first technologies that enable an interactive voice experience. Brands are using interactive voice in innovative and engaging ways that improve customer experience and help brands engage with customers. ReadSpeaker AI, a leading text-to-speech (TTS) provider, writes, “Voice-enabled smart …

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The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for …

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How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. So, just a few months …

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