Squarespace’s new feature could help more businesses survive the pandemic

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Squarespace is adding paywalls to its website builder, enabling businesses to monetize premium digital content. Squarespace has made a name for itself by letting people and small businesses easily build websites. Now, it’s adding a new option for website owners that limits who can visit parts of their site. The feature will let Squarespace users put content behind a paywall, so that only subscribers can access it—enabling businesses that have shifted online during the pandemic to find new ways to bring in revenue. Read Full Story

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Squarespace Vs. Wix

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and wider pricing options mean anybody can whip up a website without breaking a sweat. Squarespace has a better selection of design templates but its customization options require more technical confidence. Squarespace also outperforms Wix’s blogging and ecommerce tools by a very small margin, but the more flexible Wix has something for everyone. Squarespace or Wix: Which is Better? Squarespace’s sleeker, more professional-looking template designs are best for creatives who place a high value on aesthetics. Its grid-style editor requires a little bit of time to get to grips with, making it better for those with technical experience. Turn your ideas into a visually-appealing Squarespace website for free. Wix is best …

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14 ecommerce platform features that retailers can leverage to improve sales

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30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. It covers three features that help retailers streamline business functions including running shopping ads on external websites, creating unlimited admin accounts, and configuring automated tax calculations. PTG provides an extensive summary of four key features that can help showcase products, increase repeat sales, raise the average order value, and incentive shoppers to buy more. Their reviews include four website enhancement features as follows: the ability to configure site search, create …

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How to Use Events to Optimize Your Facebook And Google Ads

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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience . And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form, as opposed to a form …

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An Introduction to Yelp Ads for Local and e-Commerce Businesses

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If you own a business, you know word of mouth is vital to your success. A glowing review from a handful of customers, or even just one influential somebody , can put your business on the map. And a bad review? Well, that can ruin your reputation. Or at least put a good dent in it. Before you worry about good or bad, you first need a place to get those reviews. Here are a few questions to ponder: How can you, as a local business, stand out among your competitors? How can you attract the customer base you want, while also collecting reviews and ratings in one place? Most importantly, how can you interact with consumer reviews to put your business in the best possible light? Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. What is Yelp? A crowd-sourced business …

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The five latest Google Ads features and how to make the most of them

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30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition. They are more popular for brand awareness and influence targets All conversions are not born equal. When it comes to acquisition channels, a purchase on your site from a new customer has more value than one from a returning one In these days and times it is easy to forget that most of the business still happens offline and that zoom calls and online shopping are not all there is to life. Yet offline conversions tracking are not always taken into account With Gallery Ads Google offers a new ad format integrated into the Search Network. As these ad formats are for mobile displays only, their dimensions enable advertisers …

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Best SEO Plugins for WordPress

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. An SEO plugin offers you tools and powerful features like audit checklists, sitemaps, and content insights to optimize your website. We’ve compiled a list of the seven best SEO plugins for WordPress options, making it easier for you to find the best plugin to suit your company’s needs. All seven SEO plugins in this guide are suited for any WordPress website and help you improve engagement and increase traffic. #1 – All-In-One SEO (AIOSEO) – The Most Comprehensive SEO Plugin for WordPress If you’re an …

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How to Make Evergreen PPC Ads

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Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates. Plus, they guarantee your paid ads can generate leads every day with minimal effort on your part. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy. Trending Topic vs Evergreen PPC Ads First, let’s cover the difference between an evergreen ad and a non-evergreen ad. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns. They might include new information, new tools, or recent trends to make consumers stop and stare. Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a …

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What Data Can You Pull From Cookie Tracking?

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To a non-marketer, cookie tracking sounds like a scavenger hunt for baked goods. Sounds innocent, right? Yet cookies, for all of their sweet-sounding simplicity, have recently come under fire. With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. This is just one of the latest legal issues facing online marketers today. Cookies are small text files that collect bits of data about users as they browse the web. Individually, cookies do not track data about who you are as a person; they simply give information about your web browser and trends. But, when bundled with other relevant cookies, they can be used to create an online “persona” that can predict behaviors and seek out trends in browsing. This tactic has been dubbed behavioral advertising , and while it offers marketers incredible insights into consumer habits, it can be problematic …

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How to Make a Website in 6 Easy Steps

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The website you’re currently on gets over 2,530,346 visitors and generates over $1 million in annual revenue through its blog. Now, that’s a lot of visitors and certainly a lot of money. But what did it take me to achieve this? Taking the giant leap of faith and launching my website. Making a website has gotten much, much easier over the years. It’s cheaper, faster, and more straightforward than ever before. But what do you really need to build a website? Detailed knowledge about web development, web design, and coding? Loads of capital? Not exactly. Don’t get me wrong, it would be amazing if you have the capital and the ability to speak fluent geek, but having a stable internet connection and just an hour or two of your …

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Five tips to generate technology leads

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30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads. Automating email campaigns and leveraging LinkedIn can also be powerful lead generation tactics for B2B companies. Technology is revolutionizing the way businesses interact with customers, engage them, and promote their products. Generating leads is also an area that has seen a major shift due to the advancement of technology. Marketers are leveraging automation technology to get more leads. In fact, 80% of marketers saw their leads increasing due to marketing automation. That’s just one of the new trends for lead generation in the B2B space. It’s a dynamic space, and new lead generation strategies are constantly cropping up. If you’re wondering how to get ahead in the game, it’s time …

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