Spotify, Etsy, Goop, Patagonia, and others say Congress should pass national paid family leave

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Close to 200 companies have signed a letter asking Congress to create permanent paid family and medical leave as part of the economic recovery package. Close to 200 companies have signed a letter asking Congress to create permanent paid family and medical leave as part of the Biden administration’s economic recovery package. Read Full Story

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Small-business owners say national paid sick leave wouldn’t hurt their bottom line

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This new survey helps debunk the notion that small businesses are against paid medical and family leave. Republican arguments against laws that guarantee paid leave for workers often hinge on the notion that the policy would damage small-business owners, the backbone of our society. But what happens if you ask the small-business owners what they want? A new survey comfortably debunks the myth: Almost two-thirds of small-business owners support a national policy for paid medical and family leave. Read Full Story

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Forget U or V or W: We may be headed toward a K-shaped recovery

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The lack of further stimulus aid from the government could create more and more divergence between our society’s “haves” and “have-nots.” U, V, W. Most of the forecasts for economic recovery thus far are named for letters that match their shape on graphs of economic indicators. But a new letter is entering the vocabulary of economists and politicians of late, as economic troubles drag on due to a lack of additional government cash relief: K-shaped recovery. Read Full Story

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the COVID-19 era. From independent grocers to major supermarket chains, there are heroes in every aisle keeping the nation fed. Any data that supports the strong continuance of these businesses is well worth sharing. In this article, I’ll provide results from 900 data points I pulled while analyzing the top local-pack-ranked grocery store in each of the 50 US capital cities. I’ll also summarize the practical tactics I’ve learned from listening to grocers and their marketers, highlighting how they’re adapting and succeeding in unprecedented times. It’s my hope that both in-house and agency grocery marketers will …

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Operating During COVID-19: Helpful Tips for Local Businesses

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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. Thank you. In this article, you will find local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from my own tight-knit community of some of the world’s best local SEOs, and some serious thinking about building a better local future. Adhere to all regulations First and foremost, start each day with a …

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A disturbing reason so few buildings have windows that open

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Building regulations are written largely by HVAC engineers, who get paid according to how much HVAC equipment a building has. Is it surprising there’s such a dearth of natural ventilation? Over 200 scientists, including myself, signed a letter that was published in the journal Clinical Infectious Diseases on July 6 2020 saying that COVID is not only spread by touch and droplets sprayed from the mouth and nose but, importantly, via a third route, too. Read Full Story

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How to Get Online Event Sponsors

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With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. And ticket sales alone probably won’t cover all your costs. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer. In this agreement, the sponsor provides funding or in-kind donations to your event in exchange for something from your brand—usually exposure. In exchange for brand exposure, they can underwrite your event costs and potentially leave you with a decent profit. But how do you get online event sponsors? 10 Strategies for Finding a Sponsor for Your Online Events or Conferences Getting sponsorship for a live event is challenging. But getting event sponsorship for online events takes challenging to a whole new level. Many brands aren’t sure they’ll get a good …

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

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Scaling up employee ownership is key to an equitable economic recovery

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During the pandemic, employee-owned firms have been less likely to lay off employees or cut wages. Congress and the administration could now help them grow. Phoenix Coffee, a Cleveland-based coffee roaster with 37 employees and several coffee shops, was entering October weathering the same struggle as myriad other small retail businesses. Forced to close its storefronts and subsist on a fraction of its normal business during the COVID-19 pandemic, times were tough. Read Full Story

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else. Case in point, Antonio Damasio spent time studying individuals with damage to the area of the brain where emotions were generated and processed. While these subjects functioned just like anyone else, they couldn’t feel emotion. The other thing they had in common was they all had trouble with making decisions. Even simple decisions about what to eat proved difficult. While they could describe what they should be …

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