The CEO of Syndio says that a crowdsourced spreadsheet of individuals’ pay may get attention from management and the media, but may be masking real problems. There are a couple of countries in the world that have gotten pay equity legislation right. The U.S. is not one of them. Read Full Story

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. Technical SEO audits require specialized skills and in-depth expertise. Google is constantly changing it’s algorithms. If you want the audit done right, you’ll need someone that really knows that they’re doing. Well, I have good news. Step-by-step, I’ll walk you through how to choose a technical SEO agency that’s right for your business. Whether you’re a small business that just needs an audit done right, or a major corporation that needs a complete SEO program, there’s an option for you. Know Your Goals and Desired Outcomes Most people only give technical SEO a second thought …

Have limited space or budget? No problem.

We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend to have fewer expenses, e-commerce overhead can quickly add up. As a business owner, you should always be looking for ways to cut costs. Where do you start? Which costs can you forgo, and which do you need? How can you ensure you’re not stunting your business’ growth? That is what this article will cover. Let’s look at the most effective ways to reduce your online store costs. What Are E-Commerce Overhead Costs? Overhead is an accounting term that refers to most business-related expenses. Investopedia explains, Overhead refers to the ongoing business expenses not directly …

Posted by CitationLabs Garrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, folks. My name is Garrett French, and I'm a link builder. I run Citation Labs . We have 120 employees, and we build lots of links. Today I am here to reintroduce to you the tactic of guest posting. All right. Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by sales, whose main reason of publishing …

New technology can help foil the profusion of bots that pelt our inboxes and phones—but there are no easy fixes. The old line that the only problem with the internet is the human beings on it looks less and less fair—because the real problem has become the non-human beings on it. Read Full Story

Identifying these problems can retain customers and keep your business running smoothly.

Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

The co-founder of Markid shares how parents can earn money while making more space in their homes.

While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, I’ll explain what Core Web Vitals are and help you figure out how it could impact your rankings. Core Web Vitals: What Are They and Why Should You Care? Is this simply another scare tactic by Google to make us revamp everything and get all nervous for a few months? I don’t think it is; I think this will become a serious ranking factor in the coming years — and for a good reason. The good news is you may not even have to do anything differently because you’re already providing a high-quality …