Social Media ROI: How to Measure Your Social Marketing

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Want to improve the return on investment (ROI) of your social media marketing? Are you measuring the right things? To explore everything you need to know about measuring ROI, I interview Christopher Penn on the Social Media Marketing Podcast. Christopher is the chief data scientist at Trust Insights. He also hosts the In-Ear Insights podcast. […] The post Social Media ROI: How to Measure Your Social Marketing appeared first on Social Media Marketing | Social Media Examiner .

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How to Persuade: The Science Marketers Need to Know

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Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing? To explore how to be more persuasive in your marketing, I interview Jonah Berger on the Social Media Marketing Podcast. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of […] The post How to Persuade: The Science Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner .

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Social Media Content Strategy: How to Respond to a Changing Marketplace

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Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner .

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How to Repurpose Audio and Video Content for Social Media: 5 Ways

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Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […] The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing .

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Local Business Marketing in Uncertain Times

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Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast. Bruce is a local business marketing pro. He’s the host […] The post Local Business Marketing in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner .

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Developing Loyal Fans: The Future of Marketing

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Do you want loyal fans for your business? Want to know how to build a fanbase of loyal customers? To explore how to develop loyal fans, I interview David Meerman Scott on the Social Media Marketing Podcast. David is a marketer, speaker, and best-selling author. His latest book is called Fanocracy: How to Turn Fans […] The post Developing Loyal Fans: The Future of Marketing appeared first on Social Media Marketing | Social Media Examiner .

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How to Use Google Analytics to Eliminate Uncertainty

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Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of […] The post How to Use Google Analytics to Eliminate Uncertainty appeared first on Social Media Marketing | Social Media Examiner .

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Facebook Creator Studio: What Marketers Need to Know

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Want to manage your Facebook and Instagram marketing tasks in one place? Are you taking advantage of all of the features of Facebook Creator Studio? To explore how to use Facebook Creator Studio, I interview Mari Smith on the Social Media Marketing Podcast. Mari is the leading expert on Facebook marketing and author of The […] The post Facebook Creator Studio: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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Growing a Following: Tips From Michael Stelzner

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Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence? To explore the topic of growing a following, John Lee Dumas joins me for a special episode of the Social Media Marketing Podcast. John is the host of Entrepreneurs on Fire, […] The post Growing a Following: Tips From Michael Stelzner appeared first on Social Media Marketing | Social Media Examiner .

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Using Facebook Ads in Uncertain Times

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Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist. […] The post Using Facebook Ads in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner .

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Successful Facebook Ads on a Small Budget

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Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner .

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