How to Retarget Video Views With LinkedIn Ads

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Do you publish videos on LinkedIn? Wondering how to target ads to people who watched your LinkedIn videos? In this article, you’ll learn how to run video retargeting campaigns on LinkedIn. #1: Map Out Your LinkedIn Retargeting Ad Sequence Simply put, video retargeting on LinkedIn is about running ads to people who have already seen […] The post How to Retarget Video Views With LinkedIn Ads appeared first on Social Media Examiner | Social Media Marketing .

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How to Retarget Facebook Ad Traffic for Conversions

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Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook […] The post How to Retarget Facebook Ad Traffic for Conversions appeared first on Social Media Marketing | Social Media Examiner .

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LinkedIn Ad Retargeting: What Marketers Need to Know

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Want to reach warmer prospects on LinkedIn? Are you using LinkedIn retargeting to its fullest potential? To explore LinkedIn ad retargeting, I interview AJ Wilcox on the Social Media Marketing Podcast. AJ is the world’s leading expert on LinkedIn ads and founder of B2Linked, a LinkedIn ad agency that helps businesses drive high-quality leads at […] The post LinkedIn Ad Retargeting: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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Facebook and Google Make Retargeting Harder: How to Prepare

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how to prepare for Google’s plans to block third-party cookies and the expansion of Facebook’s Clear History […] The post Facebook and Google Make Retargeting Harder: How to Prepare appeared first on Social Media Marketing | Social Media Examiner .

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How to Set Up Facebook Standard Events and Custom Conversions

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Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook? In this article, you’ll discover how to set up standard events and custom conversions to better track leads from your Facebook ads. To learn how to set up Facebook standard events and […] The post How to Set Up Facebook Standard Events and Custom Conversions appeared first on Social Media Examiner | Social Media Marketing .

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How to Make Videos People Will Watch on Social Media

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Want your videos to make a bigger impact on social platforms? Wondering how to create videos that grab and hold people’s attention? In this article, you’ll discover three techniques to produce video people will watch on social media. Note: This article assumes you have the basics in place for filming and producing social media video. […] The post How to Make Videos People Will Watch on Social Media appeared first on Social Media Marketing | Social Media Examiner .

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How to Produce High-Quality Videos for Social Media

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Need to do more with social video? Wondering how to increase the quality of your videos? In this article, you’ll discover practical tips to produce polished videos that perform well on social media. #1: Look Better on Camera I’m sure you’ve seen many social media videos where the person is looking down at the camera, […] The post How to Produce High-Quality Videos for Social Media appeared first on Social Media Marketing | Social Media Examiner .

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