Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram

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Last year, social media advertising overtook print to become the third-largest advertising channel across the globe, behind TV and paid search advertising. And, although social media users aren’t quite as keen on Facebook as they used to be, a full 70% of marketers surveyed for a report [download page] by Social Media Examiner say they… Read More » The post Social Media Marketers Concentrate Their Paid Ad Efforts on Facebook and Instagram appeared first on Marketing Charts .

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YouTube Rolling Out New Ads and Analytics Features

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. […] The post YouTube Rolling Out New Ads and Analytics Features appeared first on Social Media Marketing | Social Media Examiner .

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Beginner’s Guide to Successful Facebook Ads

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Thinking of diving into Facebook ads? Wondering what the common pitfalls are? In this article, you’ll discover three important considerations when starting your first Facebook ad campaign. #1: Commit to a Facebook Funnel Implementation All successful marketing starts with a clear strategy and Facebook advertising is no exception. With a strategy built around your available […] The post Beginner’s Guide to Successful Facebook Ads appeared first on Social Media Marketing | Social Media Examiner .

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6 Costly Facebook Ad Mistakes and How to Fix Them

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Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the […] The post 6 Costly Facebook Ad Mistakes and How to Fix Them appeared first on Social Media Marketing | Social Media Examiner .

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How to Use Facebook Asset Customization to Tailor Your Ad Placements

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Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You’ve come to the right place! In this article, you’ll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how […] The post How to Use Facebook Asset Customization to Tailor Your Ad Placements appeared first on Social Media Examiner | Social Media Marketing .

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Facebook Live Video Updates: What Marketers Need to Know

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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore improvements to Live video on Facebook and Instagram, paid live streams in Facebook Events, and Messenger Rooms […] The post Facebook Live Video Updates: What Marketers Need to Know appeared first on Social Media Marketing | Social Media Examiner .

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Successful Facebook Ads on a Small Budget

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Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, […] The post Successful Facebook Ads on a Small Budget appeared first on Social Media Marketing | Social Media Examiner .

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Using Facebook Ads in Uncertain Times

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Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist. […] The post Using Facebook Ads in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner .

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How to Write Facebook Ads That Reduce the Barrier to Purchase

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Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […] The post How to Write Facebook Ads That Reduce the Barrier to Purchase appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Facebook Ads to Generate Sales and Leads Quickly

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Do you need to accelerate your sales or leads? Have you considered using Facebook ads to meet your objectives? In this article, you’ll learn how to create Facebook ad campaigns that can greatly increase your chances of success. #1: Create Hot and Super-Hot Facebook Website Custom Audiences With the advertising goal of generating fast results […] The post How to Use Facebook Ads to Generate Sales and Leads Quickly appeared first on Social Media Marketing | Social Media Examiner .

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