So much for altruism: Startups that are good for the world get less crowdfunding

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Looking to fund your brilliant idea? Downplay how wonderful it is for the environment or social good. Looking to crowdfund your brilliant idea? Downplay how wonderful it is for the environment or social good. This is the finding of a recent study of 8,631 Kickstarter projects, published in the Journal of Business Ethics. Despite the general assumption “that on digital platforms, citizens are inclined to provide more support to projects with a social benefit,” the authors found that Kickstarter projects that strongly emphasized their good-for-the-worldness frequently did not get funded. Read Full Story

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Have an ambitious design idea? This new platform gets brands to give you money

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Alternative Thinkers wants to give designers funding—without forcing them to give up their creative independence. Designers and makers rarely have the cash to fund independent creative projects, which explains the popularity of crowdfunding platforms like Kickstarter and Indiegogo. But crowdfunding has its limitations: it requires a critical mass of backers, and only certain projects have popular appeal, which is why many worthy projects never get funded. Read Full Story

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The 6 Best Digital Marketing Companies of 2020

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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. But, it’s not always easy to find those experts when you need them. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Then, we’re going to talk about what …

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How to launch a new business in a pandemic

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Venture funding may be scarce right now, but it does exist—especially for ideas that meet the moment. The COVID-19 pandemic has caused a special type of heartbreak for entrepreneurs looking to start new businesses. In addition to dealing with the many health and social issues brought on by the virus, they have faced the abrupt collapse of a near-perfect set of conditions for startups: a robust economy, eager investors, and unprecedented levels of venture funding. Read Full Story

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Organic Social: Content Marketing Ideas From a Pro

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Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast. Larry Kim is the founder of WordStream and Mobile Monkey. He’s a content marketing pro and a top writer […] The post Organic Social: Content Marketing Ideas From a Pro appeared first on Social Media Marketing | Social Media Examiner .

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The 6 Best Digital Strategy Companies of 2020

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According to Smart Insights, 49 percent of organizations don’t have a clearly defined digital strategy. Choosing the right digital strategy for your business is essential. Experience helps you sift through what to do differently, what not to do, and where to focus your energy. Having a fresh perspective from an outside eye can make all the difference. What’s more important is choosing a company that can execute that strategy. When you need to choose the best digital strategy company, you may be wondering where to start. Here’s a list of our picks for the best digital strategy companies in the world. 1. Neil Patel Digital — Best For Content Marketing & Digital Strategy I’ve written more than 4,294 blog posts in 10 years. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month …

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How to Choose The Right Digital Marketing Agency

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Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital marketing agency so tricky. However, I know a few things that can help simplify the decision-making process. In this article, I cover what to look for, things to avoid, how to make the most of your digital marketing agency, and my top recommendations. But first, let’s start at the beginning. Know your goals and desired outcomes Every business is different, as is every digital marketing agency. Digital marketing agencies usually specialize in one or two areas. And while many of them are “full-service,” they typically prefer projects within their specialty. So the first step in …

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The quarantined reader: 10 brilliant nonfiction pandemic books

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A list of good, smart works about society grappling with pandemics . . . and how they’ve shaped every part of our world. There are lots of books you could be reading right now, but none are as topical as those on this list. So if you’re looking to get your mind off of COVID-19, pandemics, and the effects of illness on societal structure, maybe these aren’t for you. But if you’re looking for smart, academic takes on the viruses and diseases that changed our world before COVID-19—and where we can go from here—you can’t go wrong with any of these 10 books. Read Full Story

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Preparing E-Commerce for the Post-COVID Bounce Back

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Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience? With your consumers now relying on the world of online shopping more than ever, …

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