So much for altruism: Startups that are good for the world get less crowdfunding

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Looking to fund your brilliant idea? Downplay how wonderful it is for the environment or social good. Looking to crowdfund your brilliant idea? Downplay how wonderful it is for the environment or social good. This is the finding of a recent study of 8,631 Kickstarter projects, published in the Journal of Business Ethics. Despite the general assumption “that on digital platforms, citizens are inclined to provide more support to projects with a social benefit,” the authors found that Kickstarter projects that strongly emphasized their good-for-the-worldness frequently did not get funded. Read Full Story

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Have an ambitious design idea? This new platform gets brands to give you money

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Alternative Thinkers wants to give designers funding—without forcing them to give up their creative independence. Designers and makers rarely have the cash to fund independent creative projects, which explains the popularity of crowdfunding platforms like Kickstarter and Indiegogo. But crowdfunding has its limitations: it requires a critical mass of backers, and only certain projects have popular appeal, which is why many worthy projects never get funded. Read Full Story

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7 Warning Signs You Have Product Flop on Your Hands (and How to Fix It!)

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Ever have a really great idea for a product? You know, the kind of idea that makes you want to grab strangers by the shoulders and explain the whole thing in a rush. For the next few hours or even days, you find yourself revved up in high gear, eager to turn your big idea into reality. It’s an awesome feeling. There’s only one problem: what comes up must go down, and sometimes big ideas do just that – they flop, hard. You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? I know I would. Here are seven warning signs your big product idea is about to flop — and seven ways to avoid landing with a splat: 1. You Keep Changing Your Mind You’re …

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How to Start a Business

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting your own business is the dream, right? It’s also easier than ever, thanks to the golden age of entrepreneurship we currently live in. Almost anybody can start up a business – all you need is a great idea, the right systems, and the drive to see it through. No college degree, huge bank balance, or business experience is needed. Moreover, everything you need to do has been done a million times before. So, even if you’re starting from scratch, you won’t have to waste a single moment wondering what to do next or try to reinvent the wheel. Since you’re already searching for ways to learn about how to start a business, odds are you already have the drive. What you need is how to start building your …

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What is Equity Crowdfunding and How Can You Use it For Your Business?

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Creating a successful startup is hard; it’s even harder without access to startup funds. However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business. New legislation is opening up this crowdfunding option and making it a more viable method of raising capital for thousands of businesses. An Overview of Equity Crowdfunding Equity crowdfunding enables members of the public to invest in a privately-owned company. An entrepreneur or a business, generally a startup, will use an equity crowdfunding platform to offer securities in return for an investment from members of the public. Most commonly, that security will be in the form of shares, and as the company grows and prospers, the value of those shares increases, offering the investor a return on their investment. Why is this important for businesses? If you’ve ever …

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Breaking down President Biden’s data-driven social media strategy

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Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was making an impact on YouTube and even on Twitch. And, of course, he won the election. But this wasn’t a social media campaign based on flair and instinct: it was tightly driven by social analytics. No-one can better explain how that worked in practice than Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah J. Galvez “I started out like many millennials as a consumer of the internet and social media,” Galvez told us. “I think I started my Twitter account in a computer lab while I was in high …

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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