So much for altruism: Startups that are good for the world get less crowdfunding

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Looking to fund your brilliant idea? Downplay how wonderful it is for the environment or social good. Looking to crowdfund your brilliant idea? Downplay how wonderful it is for the environment or social good. This is the finding of a recent study of 8,631 Kickstarter projects, published in the Journal of Business Ethics. Despite the general assumption “that on digital platforms, citizens are inclined to provide more support to projects with a social benefit,” the authors found that Kickstarter projects that strongly emphasized their good-for-the-worldness frequently did not get funded. Read Full Story

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Have an ambitious design idea? This new platform gets brands to give you money

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Alternative Thinkers wants to give designers funding—without forcing them to give up their creative independence. Designers and makers rarely have the cash to fund independent creative projects, which explains the popularity of crowdfunding platforms like Kickstarter and Indiegogo. But crowdfunding has its limitations: it requires a critical mass of backers, and only certain projects have popular appeal, which is why many worthy projects never get funded. Read Full Story

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Supporting Small Business Saturday with 2020-Conscious Marketing

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Posted by MiriamEllis Image credit: Elvert Barnes “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communities that are still standing, and still capable of sustaining our hometowns, our cities, and our dreams. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations …

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How Does Google Keen Compare to Pinterest?

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Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.” As you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to …

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How to launch a new business in a pandemic

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Venture funding may be scarce right now, but it does exist—especially for ideas that meet the moment. The COVID-19 pandemic has caused a special type of heartbreak for entrepreneurs looking to start new businesses. In addition to dealing with the many health and social issues brought on by the virus, they have faced the abrupt collapse of a near-perfect set of conditions for startups: a robust economy, eager investors, and unprecedented levels of venture funding. Read Full Story

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Organic Social: Content Marketing Ideas From a Pro

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Wondering if publishing organic social is worth your time? Looking for tips to improve your organic social content? To explore the power of organic content marketing, I interview Larry Kim on the Social Media Marketing Podcast. Larry Kim is the founder of WordStream and Mobile Monkey. He’s a content marketing pro and a top writer […] The post Organic Social: Content Marketing Ideas From a Pro appeared first on Social Media Marketing | Social Media Examiner .

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Facebook Advertising Consulting

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Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people. But is it actually worthwhile to use Facebook? Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers. Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy: A total of 1.6 billion users see Facebook ads , out of which 1.21 billion are between the ages of 13 and 34. An average Facebook user clicks on about 12 ads every 30 days. Approximately 80% of social reference to e-commerce sites stems from Facebook. Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case. You see, all your marketing efforts will backfire if you don’t have …

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The quarantined reader: 10 brilliant nonfiction pandemic books

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A list of good, smart works about society grappling with pandemics . . . and how they’ve shaped every part of our world. There are lots of books you could be reading right now, but none are as topical as those on this list. So if you’re looking to get your mind off of COVID-19, pandemics, and the effects of illness on societal structure, maybe these aren’t for you. But if you’re looking for smart, academic takes on the viruses and diseases that changed our world before COVID-19—and where we can go from here—you can’t go wrong with any of these 10 books. Read Full Story

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