How Slack could reshape the entire Big Tech antitrust debate in the U.S.

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The outcome of Slack’s antitrust action against Microsoft and Teams may send shock waves through antitrust probes against Big Tech in the United States. The House Judiciary Committee may now wish it had invited Microsoft CEO Satya Nadella to join Apple’s Tim Cook, Amazon’s Jeff Bezos, Facebook’s Mark Zuckerberg, and Google’s Sundar Pichai at its upcoming hearing on antitrust . Microsoft, after all, was the defendant in perhaps the biggest antitrust case against a tech company in the last half-century, during the “ browser wars ” of the 1990s and 2000s. And now the company may be set to relive the whole thing after Slack complained to the European Commission about how Microsoft markets its Teams collaboration product. Read Full Story

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

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Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day . What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management. Below, we’ll cover the 25 best Slack apps on the market and explore how they can improve your marketing processes. Add-On Slack Apps for Metrics Marketing is all about metrics . If you want to prove your worth to your customers and find ways to become more efficient, you need clear analytics to guide you. If you want to access your marketing data directly in Slack, you can use metric tracking apps. For example, if you want to track your read and click-through …

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The dark reality behind Slack’s billion-dollar sale to Salesforce

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Slack wanted to stay independent. But in a landscape dominated by tech giants, that proved impossible. Last week, and with much fanfare , Slack announced that it would sell itself to tech behemoth Salesforce for a whopping $27.7 billion. By many measurements, this should be an incredible achievement and success story. In reality, it represents a decisive about-face for Slack , which had previously made clear that, despite new competition from Microsoft’s largely copycat product Teams, it wanted to remain independent. Read Full Story

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