Six in 10 Voice Control Users Say Privacy Is an Important Concern

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With Smart Speaker sales in the US expected to reach 39 million units this year, and the majority of Smart Speaker users searching for media content on their devices, content discoverability has become more important. However, one thing standing in the way of consumers using their Smart Speakers for content discovery is privacy, per a… Read More » The post Six in 10 Voice Control Users Say Privacy Is an Important Concern appeared first on Marketing Charts .

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How to create a seamless interactive voice experience

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30-second summary: An interactive voice experience leverages voice enabled devices like smart speakers, voice apps, and mobile chatbots to engage with consumers using voice technology Smart speakers and other smart home products are owned by more than 55% of US adults. Smart speaker owners comprise about 90 million ReadSpeaker AI is a leading text-to-speech provider that works with brands like Honda to develop branded TTS voices for an interactive voice experience. Their newly published guide includes a checklist to help businesses plan, design, and execute a compelling voice experience Download the free guide, Introducing the Interactive Voice Experience, from ClickZ. Smart speakers, mobile chatbots, speaker apps, and smart mirrors are examples of voice-first technologies that enable an interactive voice experience. Brands are using interactive voice in innovative and engaging ways that improve customer experience and help brands engage with customers. ReadSpeaker AI, a leading text-to-speech (TTS) provider, writes, “Voice-enabled smart …

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15 Ways to Use Voice Tweets

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With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. What Is a Voice Tweet? Voice Tweets allow you to record your voice as an audio clip and send it in a tweet. Here’s a rundown of how it works. You can record up to 140 seconds of audio . If you need longer, that’s OK. Keep talking, and a new voice tweet starts recording automatically. Click or tap the “done” button to finish recording. Send your voice tweet(s) from the composer screen, just like you’d send out regular tweets. Twitter uses your current profile picture …

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How Unified ID 2.0 Will Affect Ad Personalization

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We’re all accustomed to ads following us around the internet. Is it a little creepy? It can be, but many people write it off as a part of using the web. However, the world is changing. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The big fish in the middle of all this Google, announcing in 2020 that by 2022, it would end the use of third-party cookies (what advertisers use to track you) on its browser, Chrome. Ads are a fundamental part of how the internet works, so the quest to find a new way to provide users with personalized ads began and Unified ID 2.0 has established itself as a front runner. What Is Unified ID 2.0? Unified ID 2.0 is a proposed replacement for cookie tracking on the internet. It aims to add an extra layer to …

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Pay Attention to These SEO Trends in 2020 and Beyond

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Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Although RankBrain is coming up on its fifth birthday, we are only now …

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Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

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The majority of consumers say they prefer relevant ads, even if far fewer report seeing any. Nonetheless, when it comes to engaging with ads on social media, relevance takes a backseat to issues like privacy and deceptive content, per new data from Insider Intelligence. As personal data security concerns grow, consumers are expressing this in… Read More » The post Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement appeared first on Marketing Charts .

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With the Nest Mini, Google has created a smarter smart speaker

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The product has earned the company 2020 Innovation by Design Award recognition. Like its predecessor, the second generation of Google’s compact and affordable smart speaker, released in October 2019, lets users play music, make phone calls, control home appliances, and use the internet, all through voice control. It features the same soft fabric texture and circular shape, blending unobtrusively into homes. But Google updated the device with a larger speaker and a machine learning chip, so that it responds more quickly to user questions, with better sound quality. The company also integrated a notch to give customers more options for wall mounting and added another color, a soft blue called Sky, to the existing Charcoal, Chalk, and Coral choices. Another innovation: 100% of the new Mini’s outer casing is made from postconsumer recycled plastics, and the external enclosure is made from 35% recycled plastic. Read Full Story

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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Understanding the role of voice in martech

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30-second summary: Voice technology is being widely adopted, thanks to the global distribution of voice assistants like Google Assistant, which is installed in over 1 billion devices as of 2020. Improvement in voice recognition accuracy is also helping with widespread adoption of voice technology. Google achieved a 95% accuracy rate for the English language as of March 2017. This is the same threshold for human accuracy. 82% of consumers expect an immediate response on sales or marketing. Voice recognition technology, which enables the immediacy of customer service responses, is addressing this need for many businesses. Voice-enabled tools are increasingly being employed within an organization’s martech stack, to facilitate internal operations. Examples include speech-to-text transcription tools, real-time conversational analysis, and automated call listening/conversational analysis platforms. Voice technology is playing an ever-growing role in a variety of martech applications, from AI-powered transcription tools like Trint to signal-based AI tools like Cogito that …

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Best Business Phone Systems

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Phone communication plays a critical role in today’s business landscape. Practically every business, regardless of size or industry, needs to have a business phone system. This statement holds true for freelancers and single-member LLCs to Fortune 500 enterprises with thousands of employees across multiple locations. There’s just one problem—finding the best option for your business. With hundreds, if not thousands, of choices to consider, narrowing down the top pick for your business can feel like a daunting task. Fortunately, I’ve handled all the heavy lifting for you. After spending countless hours researching and testing different business phone systems, I’ve picked the top six that I can recommend with conviction. The Top 6 Options For Business Phone Systems Ooma Freshcaller Dialpad RingCentral Line2 Intermedia Unite How to Choose the Best …

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How to Choose The Right Content Marketing Agency

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Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. What’s difficult is showing up day after day, with fresh content your readers find educational and valuable. After a while, the content marketing arms race can become a grind. If you have the right content marketing agency, growth is easier. It’s simple to create content that’s focused, helpful, and profitable. Know your content marketing goals and desired outcomes Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. Do you? If you’re not sure about your goals and desired outcomes, content marketing can become an expensive black hole. …

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