Signal should be protesters’ messaging app of choice thanks to new blur face tool

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The new version of Signal allows you to quickly and safely share images of protests without putting the protesters around you at risk of identification and retaliation. When it comes to privacy, there are some good messaging apps (Apple’s Messages, WhatsApp) and some bad ones (Facebook Messenger). But there’s only one truly great messaging app when it comes to privacy: Signal. Read Full Story

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Signal’s newest feature shows why putting privacy first is so hard

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The privacy-first messaging app recently rolled out an opt-out feature that was criticized by security experts and panned by users. Signal has become the privacy-focused consumer’s go-to messaging app . But a recent change to its back-end systems that was designed to make the app more accessible and competitive with other encrypted messaging services could be putting user data at risk. Read Full Story

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The healthcare industry has embraced texting. Here’s one reason that should give you pause

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People ignore text messages when they come repeatedly. Even incredibly important ones. At first glance, the text message seems like the perfect reminder for just about anything. It’s an automated nudge, a way to say, “Hey, remember to do this thing right now.” And given the inundation of text messages and push notifications from every app and service imaginable, you’d assume they must work. Read Full Story

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Telehealth has a hidden downside

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In a rush to roll out telemedicine, doctors have starting moving faster than regulators, putting patients’ privacy at risk. Doctors are quick to adopt new technologies when they are used to treat illnesses, but they are practically luddites when it comes to the technology used to communicate with us, their patients. But one of the pandemic’s more surprising side effects has been the new drive to treat patients remotely via telemedicine. Now, in the rush to expand contactless medicine, doctors are moving much faster than the regulators, potentially leaving some patients at risk. Read Full Story

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Best VPN Services

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The pandemic has changed work permanently. Before COVID-19, only 9.8 million (out of 140 civilian workers in the U.S.) worked remotely. Today, almost 70 million people are working remotely. Are you working remotely? If you are, there’s a good chance that you’ll need a virtual private network (VPN). If you’re running a small business and your employees need to work remotely, you need a VPN as well. Today, we’re going to take a look at VPNs — what they are, why you need them, and how to find the VPN that’s right for you. What’s a VPN, and Why Do You Need One? A VPN is a private network that’s run through a public network — imagine that a remote worker sitting in Starbucks had an extra-long Ethernet cable. They plug one end into their computer, and the other end directly into their company’s servers at work. That’s basically what …

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8 Useful TikTok Marketing Tactics

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Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Why TikTok Marketing? Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base. However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30. The low business competition presents a massive opportunity because you can reach many …

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Best Cloud Storage Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A decade ago, clouds were white puffy things we pointed at in the sky. Today, I suppose that’s still true. But “the cloud” means something completely different. It started as a buzzword, but now, it’s not uncommon to hear it in an afternoon conversation over coffee. In fact, it’s an incredibly common occurrence in our everyday lives. And it’s rise in popularity happened for a good reason—cloud storage is safe, affordable, and undoubtedly easy to use. Plus, it has countless uses, from backups and document archiving to team collaboration and file sharing. But choosing the best cloud storage services isn’t always easy, especially since there are so many options on the market. To make your decision a little easier, I looked at dozens of providers and narrowed it down …

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What Readers Want During COVID-19: B2B Edition

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Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick. Exploding Topics , the new tool by Brian Dean (Backlinko) and Josh Howarth, explores topics that are surging in popularity but haven’t hit their peak. This time around, rather than focusing on specific keywords, I focused on overall trends so we can identify which categories might be of interest to your target businesses and their audiences. Then, you can examine whether these trends make sense for your …

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Using the right data to understand consumer behavior

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30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. It is imperative for marketers to be thoughtful when choosing who they market to and how they drive outreach, and to be available to consumers who are in-market looking for guidance. Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run. Leveraging the right data has never been more important for marketers. COVID-19 has created a shopping environment unlike anything …

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