Seventh Generation’s new line gets rid of all its plastic packaging

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Get ready to clean differently: For its new zero-plastic line, the natural cleaning supply company has also reinvented its products as powders instead of liquids. Seventh Generation, the cleaning product company known for its natural products, has spent years tweaking its packaging to improve sustainability, including a massive push to use more post-consumer recycled plastic. But the company is now using a different tactic, and beginning to move away from plastic completely, starting with a new line called Zero Plastic Homecare. Read Full Story

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Seventh Generation has a new line of plastic-free cleaning products—here’s where to find it

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The new cleaning arsenal—which includes hand wash, laundry detergent, and bathroom and kitchen cleaners—is nontoxic and doesn’t involve any plastic packaging. It’s a sad but true fact: When you clean your home, you often trash the planet. Many cleaners are full of toxic chemicals that are dangerous to both humans and the environment. And there’s the plastic involved: spray bottles, squeeze bottles, pump bottles, and more. Read Full Story

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The plastic-free cleaning company that brought you soap in milk cartons now has six delightful new scents

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Now you can be plastic-free and smell as good as the nature you’re saving with Cleancult’s new scents. If you’ve ever looked for a more sustainable way to clean your countertops or your dishes, we hope you’ve heard of Cleancult . The gleefully branded DTC company makes nontoxic household cleaning products, bottled up in glass bottles and infinitely refillable from paper-based milk cartons . It’s pretty cool. Read Full Story

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This mutant enzyme eats old plastic and spits out the materials to make it new again

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Recycling plastic is very hard, but not for the enzymes found in bacteria from landfills. French startup Carbios has developed a mutated bacterial enzyme that can almost completely digest old plastic bottles in just a few hours—helping turn the material into the chemical building blocks to make new plastic . The company has been working with the enzyme in its factory, but now the idea of digesting plastic is getting a boost from the scientific community: A recent study published in Nature validates that the process works. Read Full Story

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Walmart says it will reach zero emissions by 2040—without using any offsets

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Corporate climate commitments often involve paying into environmental projects to make up for an inability to truly achieve a clean footprint. The retail giant just set the bar higher. When companies set targets to get to zero emissions, they often aim for “net zero,” using carbon-offset projects like tree planting to make up for the fact that they haven’t fully stopped polluting. A new goal from Walmart goes further: By 2040, the company plans to reach zero emissions across its global operations without using any offsets. In other words, it’s aiming for real zero, not net zero. Read Full Story

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Shifting to plant-based plastic is a start—but it can’t be the only solution to plastic waste

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It would take a major reshaping of global agriculture to generate enough material to replace petroleum-based plastic with plant-based ones. Circularity has to be the end goal. To solve our climate crisis, there’s no doubt that we need to change the way we create—and dispose—of everyday things. Nonrenewable fossil fuels are used to make a nearly endless list of items, from plastic forks to styrofoam packaging to synthetic fabrics to steel and concrete. Not only do these products require limited resources and significant amounts of energy to produce, they can be nearly impossible to get rid of. Our recycling system is inadequate, these materials take thousands of years to break down, and so our planet continues to fill up with trash . Read Full Story

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This eco-friendly hand sanitizer kills germs and is plastic-free

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By Humankind’s multitasking hand sanitizer kills viruses, moisturizes your skin, and keeps single-use plastic out of landfills. Just over a year after it launched on a mission to eliminate excess packaging and single-use plastic from personal care products, by Humankind has made a name for itself with smartly designed items such as an all-natural refillable deodorant stick, a well-reviewed bar shampoo and conditioner, and just-add-water mouthwash tablets . Read Full Story

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Companies talk a lot about ending plastic pollution—but they’re not doing much to back it up

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A new report ranks companies based on things like packaging design, reusable material use, and investment in recycling. The highest score is a B–. Many companies failed entirely. For the past several years, the issue of plastic pollution—and how to fight it—has been a mainstay of corporate sustainability initiatives. But even as brands like Tide and Crest begin to experiment with reusable packaging , and as companies make pledges to improve packaging, no large companies are doing enough to solve the larger problem. Read Full Story

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These refill stations now sell reusable aluminum bottles for the same price as single-use plastic

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FloWater wants to get people in the habit of not buying plastic. As water refill stations become more common, consumer habits of carrying reusable bottles haven’t necessarily kept up. That’s why FloWater, a company that makes refill stations, is now beginning to offer a new type of aluminum reusable bottle next to its equipment—for roughly the same cost as premium bottled water sold in single-use plastic. Read Full Story

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The 8 Best Social Media Marketing Companies of 2020

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Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the …

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How amika uses an AI platform to drive online sales and build trust

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30-second summary: amika is a Brooklyn-based hair care company that had a very popular live chat platform, but the brand didn’t have the human resources to reply instantly and offer a personalized hair care consultation to each visitor. amika wanted a chatbot solution that could provide customers with immediate and accurate product recommendations, all while fostering an intimate connection between the brand and its customers. So Automat created ace (for a conversational experience on amika’s website), the ultimate AI hair advisor, which spoke in amika’s brand voice and knew its product line and applications inside and out. Within just a few months, amika was reporting KPIs of 3x conversion, 4x average revenue per customer, and 90% satisfaction. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online …

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